User Acquisition Manager – R&D

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Initiate and expand paid acquisition efforts from the ground up for a new live education product.

• Oversee the entire process from the start: tracking setup, campaign launches, and global scaling.

• Establish and manage paid campaigns on Meta: including account preparation, audience targeting, and scaling performance.

• Enhance the analytics framework: implement Appsflyer, Pixel, and CAPI, transforming data into actionable marketing insights.

• Attain sustainable profitability by achieving ROI/ROMI goals and managing CPA.

• Identify growth opportunities by experimenting with new audiences, markets, and marketing strategies.

• Evaluate initiatives: formulate hypotheses, conduct experiments, and amplify successful tactics.

• Collaborate with cross-functional teams to synchronize objectives, share insights, and improve overall performance.

⛳️ Requirements

• Over 1 year of experience in performance marketing with practical knowledge of Meta Ads.

• Demonstrated proficiency in mobile direct-buy user acquisition: adept at running and scaling app campaigns.

• Extensive knowledge of AppsFlyer, SKAN, and CAPI.

• Testing-oriented mindset: skilled in forming hypotheses, executing experiments, and scaling effective solutions.

• Proficient in English at a B1+ level.

• Bonus qualifications: Experience with Tiktok Ads, Google Ads, and Apple Search Ads.

• Experience in EdTech or language learning products is preferred.

• Familiarity with building app tracking from scratch — including Pixel, CAPI, and complete setup.

🏝️ Benefits

• Compensation for additional training at external events and seminars;

• Access to a vast electronic library;

• Paid online courses and conferences;

• Ability to work remotely from any safe location globally;

• Flexible working hours;

• 20 paid vacation days annually;

• Unlimited sick days and medical insurance coverage;

• Mental health support;

• Reimbursement for power station costs;

• Employee discounts and special perks for remote team members;

• Remote team compensation for gatherings and team-building activities.