User Acquisition Manager, Google Ads

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full responsibility for the Google Ads channel from start to finish.

• Initiate and expand campaigns across: Search, GDN, Demand Gen, Performance Max, and UAC.

• Engage directly within accounts and campaign frameworks.

• Enhance spending and scale volumes with a focus on ROI.

• Create testing and scaling methodologies.

• Construct campaign architecture and channel frameworks.

• Develop automation techniques and rule-based optimization strategies.

• Collaborate with analytics and product teams to assess funnel performance.

• Identify growth opportunities across keywords, creatives, audiences, and funnels.

• Maintain documentation for processes and testing, including KPIs for 3 and 6 months.

• Take direct responsibility for Google Ads campaigns.

• Launch and organize campaigns across key formats.

• Set up testing and scaling frameworks.

• Spot initial scalable growth opportunities.

• Increase controlled spending while meeting efficiency targets.

• Suggest initial automation and system enhancements.

⛳️ Requirements

• Over 3 years of experience in User Acquisition / Performance Marketing.

• Extensive hands-on experience with Google Ads.

• Practical knowledge of: Search, GDN, Demand Gen / Discovery, and Performance Max.

• Proven experience in scaling paid acquisition budgets.

• Familiarity with subscription or B2C digital products.

• Strong analytical skills and a mindset geared towards experimentation.

• Understanding of funnels (web2web, web2app, app – any combination).

• Comfortable managing a channel independently.

• Proficient in Excel / Google Sheets.

• English proficiency at B1 level or higher.

🏝️ Benefits

• Health: Company-sponsored medical expense reimbursement.

• Balance: Flexible paid time off, including 21 days of annual leave plus 10 public holidays.

• AI solutions: Subscription to AI tools and other resources.

• Innovative Environment: We embrace experimentation and innovation in EdTech.

• Collaborative Culture: Collaborate with passionate professionals who share your drive.