Paid Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and oversee all paid media campaigns across Google Ads (Search, Display, Performance Max, YouTube), Meta (Facebook, Instagram), and Reddit — managing everything from strategy to daily execution.

• Maintain complete accountability for ROAS across all channels and campaigns; proactively optimize bids, audiences, creatives, and landing page alignment to enhance and protect returns.

• Manage budget pacing and reallocations across channels in real-time — responding to performance signals without waiting for guidance and documenting every reallocation decision.

• Execute ABM-aligned paid campaigns targeting defined account lists and personas across both the MedPro Disposal and MP1 Solutions brands.

• Continuously maintain a live testing roadmap: document hypotheses, design structured A/B and multivariate experiments, execute effectively, and scale successful strategies.

• Oversee the entire testing lifecycle — from creative concepts and audience segmentation to performance measurement and scaled deployment.

• Regularly audit and enhance campaign structure, keyword strategies, match types, negative lists, and Quality Scores across Google campaigns.

• Identify and leverage emerging paid channel opportunities and platform features ahead of competitors.

• Provide clear weekly performance reports detailing spend, ROAS, CPA, and incremental MQL volume by channel — offering context and forward-looking recommendations, not just data.

• Develop and maintain live dashboards in Looker Studio (or equivalent) to provide the Director of Marketing and leadership with real-time insights into paid performance.

• Link paid media performance with Salesforce pipeline data to track MQL-to-opportunity and MQL-to-close attribution by channel.

• Extract competitive intelligence and market insights from paid data to guide broader marketing strategies.

• Brief and collaborate with creative teams on ad assets, ensuring that every piece of paid creative is designed to convert while adhering to platform constraints and brand standards.

• Utilize Adobe Creative Suite to independently make lightweight edits and adaptations to ad creative — including resizing, copy adjustments, and format variations — without the need for designer involvement for every iteration.

• Ensure that paid messaging and the landing page experience are closely aligned across both MedPro Disposal and MP1 Solutions, respecting distinct brand voices and buyer personas.

⛳️ Requirements

• 3+ years of direct experience in paid media management, demonstrating ROAS and CPA results across Google Ads and Meta — focusing on optimization and growth rather than just campaign setup.

• Proven experience running B2B paid campaigns, preferably in a multi-brand or agency environment managing multiple accounts concurrently.

• Demonstrated expertise in ABM paid media: executing targeted account list campaigns, persona-based audience segmentation, and funnel-stage sequencing across platforms.

• Strong proficiency in the Google Ads platform (Search, Display, PMax, YouTube), including Smart Bidding, keyword strategy, Quality Score optimization, and conversion tracking.

• Solid experience with Meta Ads: creating custom audiences, employing lookalike strategies, optimizing campaign budgets, and establishing creative testing frameworks.

• Experience with Reddit Ads or a proven ability and willingness to quickly take ownership of a new platform.

• Proficiency with Google Analytics 4, Google Tag Manager, and Looker Studio for tracking, attribution, and reporting purposes.

• Familiarity with Salesforce — capable of linking paid media activity to CRM pipeline data and reporting on MQL attribution.

• Competence with Adobe Creative Suite (Photoshop, Illustrator, or equivalent) for independent creative adaptations.

• Experience with Asana or equivalent project management tools — able to manage personal workload, test roadmap, and deliverables without requiring micromanagement.

• High proficiency in employing AI tools in paid media: including prompt-based ad copy generation, creative variation testing, performance analysis, and workflow automation. This is essential — we expect this individual to integrate AI as a fundamental aspect of their work.

• Excellent written English communication skills for reporting, creative briefs, and collaboration across teams.

• Must be available to work overlapping hours with U.S. Central Standard Time (CST).

🏝️ Benefits

• Competitive hourly rate of $35–$60/hour (based on experience, channel expertise, and history of driving pipeline and revenue).

• Part-time contract role (20 hours/week) with flexible scheduling and required overlap with U.S. Central Standard Time (CST).

• Direct responsibility for paid media performance across Google, Meta, and other acquisition channels — with a clear influence on pipeline and revenue.

• Close collaboration with marketing leadership, web, and analytics teams to enhance full-funnel optimization.

• A performance-driven environment where success is evaluated based on ROAS, CPL, conversion rates, and pipeline contributions.

• Opportunity to work within a high-growth, data-driven organization that leverages automation and AI in marketing workflows.

• Potential for contract extension or expanded responsibilities based on performance and business requirements.