User Acquisition Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of strategy, execution, pacing, and optimization across paid social channels.

• Act as Underdog's in-house authority on performance social, possessing extensive knowledge of Meta's advertising ecosystem and a solid grasp of how to achieve incremental growth on TikTok.

• Create and implement a testing roadmap that focuses on audience strategy, bidding, campaign structure, creative, and measurement to consistently enhance efficiency and uncover new growth prospects.

• Collaborate closely with TikTok and Meta account teams to shape product roadmaps, secure early access to beta features, and ensure optimal utilization of platform capabilities.

• Convert MMP and backend performance data into clear insights, budget suggestions, and executive-level reports.

• Work in tandem with Analytics and Data Science to validate attribution, forecast accurately, and optimize towards key performance indicators (KPIs).

• Team up with Creative to formulate channel-specific creative strategies, establish a rapid feedback loop, and continually enhance performance through testing and iteration.

• Keep an eye on competitive advertising, creative trends, platform updates, and evolving consumer behaviors to spot new growth opportunities.

⛳️ Requirements

• Over 5 years of hands-on experience in user acquisition, particularly focusing on paid social for consumer applications.

• Profound expertise in managing large-scale acquisition initiatives across Meta, with significant experience in scaling on TikTok. Experience with Snapchat is advantageous.

• Proven ability to drive new growth on TikTok through creative experimentation, audience strategy, platform partnerships, and rigorous testing, rather than merely sustaining existing expenditures.

• Strong comprehension of Meta's optimization ecosystem, encompassing campaign structure, bidding strategies, audience segmentation, conversion optimization, and creative best practices.

• Exceptional experience with mobile measurement platforms (such as Adjust, AppsFlyer, or Singular), including attribution validation and performance analysis.

• Highly analytical, capable of distilling complex performance data into straightforward recommendations and actionable business insights.

• Experience collaborating closely with Creative teams to guide creative strategy and establish high-velocity testing programs.

• Demonstrated success in designing and owning a structured experimentation roadmap across channels, creative, audiences, and platform capabilities.

• Background in gaming, fintech, sports betting, or another high-growth consumer app environment.

• Comfortable managing and mentoring team members while upholding a high standard for execution.

🏝️ Benefits

• Unlimited PTO (we're very flexible, except for the initial few weeks before and during the NFL season).

• 16 weeks of fully paid parental leave.

• Home office stipend.

• A connected virtual-first culture with a highly engaged distributed workforce.

• 5% 401k match, FSA, and company-paid health, dental, and vision plan options for employees and their dependents.