User Acquisition Manager

This is a fully remote position, open to applicants in Europe.

📋 Description

• Implement and enhance sales campaigns across SnapChat, encompassing various funnels, including global and standalone segments.

• Stay focused on adapting relevant creative sets to the campaigns, optimizing ad sets with bids and budgets along with suitable ad combinations.

• Take complete ownership of testing creatives produced for SnapChat and adapt those from Meta, analyze ad performance, generate reports, and uncover key trends and insights.

• Conduct in-depth analysis of testing creative trends, identify successful creatives, and incorporate them individually into new campaigns as well as existing ones for optimization.

• Evaluate cohort performance, develop targeted campaigns for different genders, age segments, and interest-based audiences.

• Consistently monitor and enhance performance on a daily and hourly basis across budgets, audiences, placements, creatives, and bids.

• Uphold clear user acquisition processes by adhering to assigned strategies and executing daily responsibilities, including campaign launches, creative transitions, and funnel modifications.

• Create custom and lookalike audience campaigns and develop campaigns based on interests.

• Work closely with Creative Managers to source, test, and refine creative ideas, identifying and scaling top-performing concepts based on performance metrics.

• Ensure disciplined execution throughout account structure, testing frameworks, scaling strategies, and performance oversight.

⛳️ Requirements

• Strong understanding of key performance metrics such as eCPA, ROAS, and CPM.

• Experience in managing global campaigns with extensive knowledge of targeting options, placements, audience segmentation, and budget management.

• Performance-driven, with a strong focus on achieving target CPA and ROI goals to scale performance effectively.

• Analytical skills to assess performance reports and structure campaigns by region, age, gender, and audience segments.

• Ability to swiftly identify, respond to, and resolve performance issues within tight timeframes.

• Self-motivated and proactive, demonstrating strong adaptability to rapid changes, quick problem-solving skills, and fast learning capabilities.

• Excellent communication skills, enabling effective collaboration across cross-functional teams.

🏝️ Benefits

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.

• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.

• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.

• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.

• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.