User Acquisition Manager

📋 Description

• Autonomous management of Google Ads campaigns for Android, iOS, and web platforms.

• Proficient in account structure, automation tools, and Google Ads analytics.

• Effective collaboration with MMPs (tracking setup, optimization of existing configurations).

• Enhancing marketing investments while ensuring target profitability is maintained.

• Executing marketing hypotheses that significantly improve ROAS.

• In-depth understanding of the product, its business context, and the target audience.

• Strategically planning, launching, optimizing, and scaling Google Ads campaigns aimed at achieving target profitability metrics.

• Generating, executing, and analyzing tests of new hypotheses (audiences, formats, bidding strategies, creatives) to boost ROI.

• Consistent monitoring of campaign performance and making timely adjustments to settings, budgets, and strategies.

• Working alongside creative marketers to brainstorm ideas for new ad creatives.

• Collaborating with the product team to pinpoint funnel growth opportunities, formulate requests for product enhancements, and improve user onboarding.

• Conducting competitor analysis: researching advertising activities and discovering new growth opportunities.

• Ensuring a structured and scalable Google Ads account (campaigns, ad groups, naming, tracking).

⛳️ Requirements

• Over 1 year of experience in performance marketing (PPC / User Acquisition or similar roles).

• Proven experience managing budgets of $50K+ per month.

• Comprehensive understanding of performance marketing metrics (CPA, ROI, ROAS, ARPU, LTV) and methods to influence them.

• Experience in scaling campaigns without considerable loss of efficiency.

• Proficient in English for effective communication with partners (including Google).

🏝️ Benefits

• Comfortable working environment and flexible schedule. Hybrid format allowing you to choose working hours within prime time.

• Well-equipped office. Our space includes everything necessary for work and relaxation: equipped workstations, corporate breakfasts and lunches, showers, a nap room, PlayStation, walking track, and more. The Kyiv office is located less than a minute’s walk from Taras Shevchenko metro. Explore the office through Vasyl Baydak’s perspective via the link.

• Competitive salary that enables you to concentrate on product development and keeps you motivated. Regular salary reviews during performance evaluations based on results.

• Lifelong learning and career advancement. We promote and support development through internal training, professional communities for knowledge sharing, participation in key IT events, and reimbursement for external courses.

• Time off and vacations for recovery. You will receive 20 days of vacation, unlimited sick days, winter holidays, and 6 floating public holidays to utilize throughout the year.

• Health care support. Medical insurance, psychologist reimbursement, and gym membership reimbursement — all aimed at supporting your wellbeing.

• Hobby communities. Running, squash, book club, mental health support — we come together not just around shared goals but also shared interests.

• Quarks Care. We provide support to colleagues and their relatives who are mobilized, demobilized, or affected by the war. For veterans, we offer an extended benefits package focused on support, adaptation, and growth within the team.