Head of Growth Marketing

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Formulate and execute a comprehensive growth marketing strategy for the EverHealth portfolio, focusing on acquisition, expansion, and advocacy.

• Lead and expand a dynamic growth marketing team, promoting a culture of innovation, collaboration, and ongoing enhancement.

• Manage strategic partnerships with agencies to implement scalable growth marketing initiatives across both inbound and outbound channels.

• Collaborate closely with key stakeholders from commercial and cross-functional teams to ensure marketing strategies align with EverHealth's business goals.

• Create and implement detailed customer acquisition strategies aimed at increasing market share with ideal customer profiles (ICP).

• Supervise the development and execution of integrated campaigns across various channels, including paid digital, organic (SEO + AEO), social media, email, and events.

• Initiate and execute partner marketing endeavors such as co-branded campaigns, webinars, marketplace promotions, and partner-led lead generation programs.

• Develop and implement strategies for customer expansion and retention to enhance customer lifetime value (CLV) and minimize churn.

• Monitor and report on essential marketing metrics, including TOF/MOF conversion rates, revenue attributed to marketing, cost per lead, customer engagement, and brand sentiment.

⛳️ Requirements

• A bachelor’s degree in Marketing, Business Administration, or a related field.

• Over 10 years of marketing experience with a proven track record in a leadership capacity.

• Demonstrated success in driving growth, revenue, and retention.

• In-depth understanding of customer acquisition strategies and cost optimization techniques.

• Experience in Healthcare technology or B2B SaaS is highly advantageous.

• Outstanding leadership and team management capabilities.

• Strong analytical and problem-solving skills.

• Excellent communication and presentation skills.

🏝️ Benefits

• Flexibility to work in a manner that suits you best within your country of employment – whether in-office, remote, or hybrid.

• Ongoing investment in your professional development.

• Immediate access to a comprehensive health and wellness benefits package, including an annual wellness stipend.

• 401k plan with up to a 4% match and immediate vesting.

• Flexible and generous time-off policy (FTO).

• Employee Stock Purchase Program.