User Acquisition Manager

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Take charge of paid user acquisition across platforms such as Meta, TikTok, Google, and other channels.

• Oversee campaign structures, budgets, bidding strategies, audience targeting, and placements.

• Spearhead creative testing by assessing assets from internal creative and UGC teams, amplifying successful campaigns, and swiftly modifying those that are underperforming.

• Enhance the entire acquisition funnel from ad clicks to subscription conversions, concentrating on CAC, ROAS, LTV, and payback metrics.

• Increase marketing expenditures while preserving effective acquisition efficiency.

• Manage attribution and measurement for mobile acquisition, encompassing MMPs, SKAdNetwork, deep linking, and post-ATT performance assessment.

• Collaborate with product teams and leadership to refine onboarding processes, landing page experiences, and conversion rates.

• Present campaign performance through clear metrics and actionable insights.

• Consistently explore new audiences, creative avenues, and acquisition possibilities.

⛳️ Requirements

• A minimum of 4 years of experience in managing paid user acquisition for B2C consumer mobile applications.

• Demonstrated success in running and expanding Meta Ads campaigns with full accountability for performance results.

• Practical experience with TikTok Ads and Google App Campaigns.

• Strong grasp of mobile app acquisition, subscription-based businesses, and conversion funnels.

• In-depth knowledge of attribution platforms such as AppsFlyer or Adjust.

• Familiarity with SKAdNetwork (SKAN), deferred deep linking, and challenges related to iOS attribution.

• Robust analytical mindset with proficiency in CAC, ROAS, LTV, payback, and optimizing campaigns.

• Ability to work autonomously while managing the paid acquisition function.

• Experience using AI tools to enhance research, reporting, analysis, or campaign optimization.

• Exceptional communication skills and fluency in English.

🏝️ Benefits

• Competitive compensation

• Fully remote work environment

• Flexible working hours

• Generous vacation policies