Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the daily performance across our paid social platforms, primarily Meta and TikTok, while also overseeing a few additional smaller channels.

• Analyze campaign data on a daily basis: examine trends in key metrics such as click-through and conversion rates, and construct a clear narrative on focus areas and their rationale.

• Become an authority on various account structures, campaign setups, and testing methodologies, while keeping informed about the latest updates in Meta and TikTok Ads Manager.

• Manage your creative output — you will be accountable for ensuring the required volume, velocity, and variety of creative assets needed for the success of your channels.

• Cultivate a clear vision for our creative pipeline — maintain a deep curiosity about what resonates with our audience, grasp fast-evolving trends, and adapt successful strategies from other brands.

• Monitor and report on channel performance, transforming trends into a coherent narrative and actionable recommendations.

• Leverage AI tools to enhance efficiency — whether it's creating prioritization workflows, generating ad variations, or streamlining research processes.

⛳️ Requirements

• You are comfortable working with data and understand how to utilize it effectively.

• You can quickly orient yourself, identify where to focus, and turn figures into a clear perspective.

• When encountering challenges, you proactively seek solutions instead of waiting for guidance.

• You are a source of ideas, think from the customer's viewpoint, and experiment to achieve improved outcomes.

• You possess strong writing skills and are a self-reliant creative.

• You can independently develop concepts and craft ad copy.

• You are able to articulate your thought process clearly.

• You have experience in a role, project, or working style that has trained you to think both rigorously and creatively.

• You are curious about AI and have begun to experiment and succeed in harnessing it to enhance your work, not just to speed it up.

🏝️ Benefits

• Comprehensive medical, dental, and vision coverage.

• Equity provided for every full-time employee.

• Flexible Paid Time Off, guaranteeing a minimum of at least 15 days off annually.

• 16 weeks of fully paid Parental Leave available for all team members.

• Family planning assistance through a complimentary Kindbody membership, alongside medical plans that cover fertility treatments and reproductive technology.

• 401(k) plan with a 100% company match up to 2% of your salary.

• Quarterly wellness stipend and an annual work-from-home stipend.

• Discounts on memberships to the Peloton app and OneEleven (financial wellness).

• 12 complimentary virtual therapy sessions per year with Talkspace.

• Discounts for family and friends on Mockingbird products, plus free products for yourself upon joining.