User Acquisition Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Strategize, initiate, and oversee global app and web paid acquisition campaigns across various channels, including Google, Meta, TikTok, and others, while ensuring adherence to our CAC and ROAS objectives.

• Perform comprehensive data analysis to uncover trends and opportunities for optimizing campaign performance.

• Manage and refine a multi-million dollar budget across diverse paid media channels.

• Collaborate closely with creative and brand teams to create scalable ad creatives and performance-oriented messaging strategies.

• Investigate and assess user growth opportunities, prioritizing based on potential impact.

• Develop and oversee testing frameworks (A/B tests, creative/ad copy experiments, audience tests, bid tests).

• Serve as the point of contact for our affiliate marketing agency and maintain essential relationships with our ad platform partners.

• Work in partnership with product, data science, and lifecycle marketing teams to enhance acquisition-to-retention performance.

• Play a role in shaping the overall growth strategy by identifying new acquisition channels, audience opportunities, and scalable growth mechanisms.

⛳️ Requirements

• Minimum of 4 years of relevant professional experience.

• Comprehensive understanding and hands-on experience with major advertising platforms, including Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads. Familiarity with additional platforms and ad networks is advantageous.

• Experience with a Mobile Measurement Partner (MMP) such as AppsFlyer.

• Proficiency with data analytics platforms like Amplitude.

• Background in conducting lift tests.

• Strong analytical and reporting capabilities.

• Technical expertise in setting up conversion tracking.

• Demonstrated sense of accountability and ownership.

• A combination of creative and analytical strategies for effective problem-solving.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and growth.

• Flexible working hours and remote work options.

• A vibrant team culture with regular team-building activities.