User Acquisition Manager

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• You have taken full responsibility for performance management from inception to completion: setup, testing, scaling, and reporting.

• Initiate, refine, and expand paid advertising campaigns—primarily on Google, with the potential to explore other platforms such as Meta, Applovin, and TikTok.

• Regularly experiment with creatives, target audiences, offers, and sales funnels, focusing on strategies that yield successful results.

• Monitor essential performance metrics (CPA, ROAS, LTV, CR, etc.) and base decisions on data insights.

• Work closely with the creative team: propose ideas, provide feedback, and influence future testing initiatives.

• Collaborate with product and analytics teams to enhance funnel performance and align marketing with product growth.

• Engage with representatives from ad platforms (Meta, TikTok, Google) to gain insights and support.

• Maintain a mindset of “test → learn → scale”—exploring new channels, formats, and strategies.

• You are more than just a campaign executor; you think in terms of growth loops rather than merely managing ad sets.

• Adaptable to rapid iterations, candid about failures, and focused on scaling successful initiatives.

⛳️ Requirements

• A minimum of 3 years of practical User Acquisition experience, particularly with Google.

• Proficient in managing monthly budgets exceeding $200K, with a firm grasp on CPA, ROAS, and unit economics.

• Expertise in optimizing beyond superficial metrics—understanding bidding strategies, creative variations, audience logic, and funnel analysis.

• A tester's mindset—capable of formulating clear hypotheses, acting swiftly, and scaling successful strategies.

• Strong analytical skills—decisions are grounded in real data.

• Proficient in English (B2+), with the ability to communicate effectively with international teams or platform representatives.

• A strong sense of ownership—you’re not merely completing tasks; you’re driving results.

• An AI-driven approach to marketing.

• Experience with Meta and Applovin is advantageous.

• Background in growing subscription-based products (both web and app).

• Familiarity with tracking systems such as Pixel and CAPI, and understanding how events integrate into your analytics framework.

🏝️ Benefits

• Competitive salary and performance bonuses.

• Flexible working hours and remote work options.

• Opportunities for professional development and training.

• Access to cutting-edge tools and technologies.

• A vibrant and inclusive company culture.