User Acquisition Manager

📋 Description

• Develop and uphold our growth operating model, which encompasses bookings forecasting, target establishment, and capital distribution across acquisition initiatives.

• Take ownership of performance marketing expenditures across Meta (Facebook, Instagram), Google (Search, YouTube), and emerging platforms such as TikTok and Reddit.

• Act as the strategic liaison between marketing and finance regarding media budgets, ensuring alignment in investment choices and performance expectations.

• Establish measurement and incrementality frameworks that effectively illustrate genuine performance impact beyond superficial metrics.

• Oversee daily performance across all paid acquisition channels, consistently achieving payback period targets.

• Create and evaluate ad creative that drives significant enhancements in cost per install and conversion rates.

• Initiate and expand new acquisition channels, swiftly transitioning from test-and-learn phases to substantial contributions.

• Collaborate with agencies and internal teams to enhance campaign performance and creative production.

• Utilize AI tools (including Claude, generative creative tools, and analytics platforms) to boost efficiency and performance.

• Partner with Product to ensure acquisition strategies are in line with the product roadmap and user experience.

• Work together with Lifecycle Marketing to optimize the entire funnel from acquisition to retention.

• Assist in defining the performance go-to-market strategy, which includes incentive frameworks, add-on experiences, and renewal mechanics.

• Foster an experimentation mindset across all initiatives, conducting structured tests and disseminating insights throughout the organization.

• Evaluate marginal ROI across channels to guide budget allocation strategies.

• Anticipate performance gaps and devise strategies to bridge them.

• Master unit economics, including LTV:CAC ratios, payback periods, and contribution margins by channel.

• Create dashboards and reports that make complex performance data easily accessible to stakeholders.

⛳️ Requirements

• 4-6 years of performance marketing experience with a proven record of managing substantial budgets ($1M+ annually).

• Demonstrated success in scaling user acquisition while preserving or enhancing unit economics.

• Extensive knowledge of Meta and Google advertising platforms, with experience in launching and scaling emerging channels.

• Strong analytical capabilities with proficiency in SQL, Excel/Google Sheets, and various analytics platforms.

• Proven experience in creating and testing ad creative that yields measurable performance improvements.

🏝️ Benefits

• Comprehensive health insurance (medical, dental, vision, and more).

• Flexibility in scheduling and vacation time.

• Unlimited complimentary access to the Bota Bota spa in Montreal.