User Acquisition Consultant

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Develop and implement user acquisition channel strategies and media planning across paid social, ad networks, and other pertinent channels.

• Advise on budget distribution and adjustments based on performance metrics, scalability, and channel saturation limits.

• Establish and refine cost-per-install (CPI) benchmarks by geography, platform, and channel.

• Track and enhance cost efficiency, creative performance, early return on ad spend (ROAS), and payback indicators.

• Oversee campaign structure, setup, bidding strategies, budget pacing, and continuous optimization efforts.

• Direct creative testing requirements from a user acquisition perspective and provide constructive feedback to enhance click-through rates (CTR), conversion rates (CVR), and CPI.

• Set execution priorities, weekly plans, and testing roadmaps for the internal user acquisition specialist.

• Produce concise, action-driven reports on expenditure, performance, potential risks, and immediate optimization opportunities.

⛳️ Requirements

• Demonstrated experience in user acquisition, paid media buying, or performance marketing specifically for mobile games.

• Extensive knowledge of channels including Meta, AppLovin, Google Ads, TikTok, ad networks, and other paid acquisition platforms.

• Proven experience managing CPI, volume, ROAS, payback indicators, budget pacing, and overall campaign efficiency.

• Experience in overseeing campaign setup, optimization strategies, account structure, and testing roadmaps.

• Strong analytical abilities with the capacity to interpret performance data into actionable next steps.

• Experience in guiding or supervising user acquisition specialists or campaign execution teams.

• Exceptional communication skills with the ability to collaborate effectively with Data, Brand, and Product stakeholders.

• Proficient in English.

🏝️ Benefits

• Remote position based on a project basis with potential for long-term engagement.

• Opportunity to enhance and refine your skills by working on a diverse array of exciting projects.

• Become part of an international team with offices around the globe.

• Opportunities for career growth and professional development.

• Collaborate closely with a team of like-minded individuals in a dynamic, multicultural environment.

• Continuous training and professional self-improvement opportunities.

• Flexible working hours.

• An inclusive culture and commitment to open communication.