US Marketing Manager, Diagnostics

This is a fully remote position, open to applicants in Maryland.

📋 Description

• Assist in the creation and implementation of annual marketing strategies for the US TB diagnostics portfolio.

• Contribute to the promotion and commercial success of the MGIT™ 2 System along with its related consumables.

• Engage in the planning and rollout of the updated MGIT™ 2 platform within the US market.

• Aid in the crafting of value propositions, messaging, and positioning specifically designed for laboratory and healthcare clients.

• Keep track of local market dynamics, customer requirements, and competitive actions to uncover growth possibilities.

• Collaborate with Sales Operations and commercial leadership to identify and rank target accounts.

• Take part in customer engagements, industry conferences, and professional gatherings to collect market intelligence.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Business, Life Sciences, Microbiology, or a related discipline.

• At least 3 years of experience in marketing, product management, sales, or commercial roles within life sciences, diagnostics, medical devices, or healthcare sectors.

• Proven experience in working alongside sales teams and supporting commercial efforts.

• Capability to analyze market data and convert insights into practical recommendations.

• Established ability to manage several projects and priorities in a fast-paced setting.

• Excellent written, verbal, and presentation communication abilities.

• Capacity to influence others without having direct authority.

🏝️ Benefits

• Comprehensive Total Rewards program

• Health insurance

• 401(k) matching

• Flexible work arrangements

• Professional development opportunities