Senior Strategic Marketing Lead – Digital Health

This is a fully remote position, open to applicants in Portugal, +4 more states.

📋 Description

• Formulate and implement the Digital Health strategy and growth plans for Western Europe that align with business objectives.

• Recognize market opportunities, customer requirements, healthcare trends, and competitive aspects within the Digital Health domain and upcoming innovation portfolio.

• Create customer value propositions and market development strategies to enhance adoption across various care settings and patient pathways.

• Oversee commercialization, product launches, and go-to-market strategies throughout Western Europe.

• Establish strategic partnerships with healthcare executives, innovation leaders, key opinion leaders, and important institutions.

• Collaborate with Global Marketing and cross-functional teams to integrate customer and market insights into portfolio strategy, product development, and forthcoming innovations.

• Assist country teams with strategic guidance, customer insights, messaging, and execution excellence.

• Travel within Western Europe to connect with customers, key opinion leaders, strategic partners, and healthcare innovators.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business, Healthcare, Life Sciences, Engineering, or a related discipline.

• At least 7 years of experience in strategic marketing, business strategy, market development, or commercial leadership within healthcare, MedTech, digital health, or similar industries.

• Strong comprehension of healthcare systems, connected care, remote patient monitoring, and digital transformation.

• Demonstrated ability to devise and implement growth strategies within intricate, matrixed organizations.

• Experience in engaging with senior healthcare stakeholders and establishing strategic partnerships.

• Exceptional communication, collaboration, and stakeholder management skills, with the capability to influence across various functions and organizational levels.

• Familiarity with leveraging AI-powered tools for productivity, analysis, and decision-making, ensuring responsible use, data security, and human oversight.

• Experience with digital health platforms, connected care solutions, wearable technologies, remote patient monitoring, healthcare data systems, software-enabled healthcare solutions, or healthcare innovation programs is preferred.

• An MBA or advanced degree is a plus.

🏝️ Benefits

• Competitive salary and a flexible benefits package.

• A comprehensive array of benefits, resources, and competitive compensation plans tailored to support employees at every stage of their career and life.

• Resources for career development.

• A dynamic and inclusive workplace culture.

• Opportunities for lifelong learning.

• Reasonable accommodations for qualified individuals with disabilities.