Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and document Whippy’s positioning, product one-liners, proof points, and prohibited phrases into a comprehensive messaging resource.

• Create and oversee a library of customer case studies, which includes conducting interviews, drafting content, obtaining approvals, and producing PDFs, one-pagers, and video clips.

• Design sales enablement resources such as battlecards, ROI calculators, and product one-pagers.

• Prepare partner enablement kits tailored for ATS partner teams.

• Take charge of lifecycle marketing, including retargeting, HubSpot lifecycle stages, campaign tracking, and attribution.

• Develop sequences for cross-selling campaigns, product announcements, inactive pipeline re-engagement, and retargeting efforts.

• Manage the promotion of webinars, registration processes, partner co-promotions, follow-up sequences, and content extraction.

• Oversee all processes related to trade shows, from initial meeting bookings to post-show follow-up activities.

• Organize customer dinners, gifts, and executive engagement programs.

• Supervise the blog and SEO writer by establishing editorial priorities and enhancing content quality.

• Implement second-wave paid acquisition strategies, optimize website conversion, enhance review-site presence, optimize AI search, and develop comparison pages.

• Establish marketing as a reliable pipeline channel with measurable outcomes.

⛳️ Requirements

• 4 to 7 years of experience in B2B SaaS marketing.

• Proven ability to manage a pipeline number rather than just focusing on impressions.

• Ideally, experience in a vertical SaaS company targeting SMB owners and operators.

• Capability to provide named case studies that you have personally gathered and to explain the approval process.

• Proficient hands-on experience with HubSpot, specifically regarding lifecycle stages, campaigns, and attribution.

• Experience in executing webinars or events that lead to pipeline creation, along with a solid understanding of related metrics.

• Demonstrated ability to write clearly and quickly, suitable for review by demanding founders.

• Experience managing at least one person or agency and enhancing their output.

• Ability to learn about Whippy’s six products, three primary competitors, and relevant customer stories.

• Capability to work effectively without the need for an agency or a large budget.

• Bonus: previous sales or SDR experience.

🏝️ Benefits

• Remote work flexibility.

• Full-time employment opportunity.

• Chance to shape the marketing function and pipeline strategy to your vision.

• Utilization of AI to enhance research, content repurposing, operations, and routine tasks.