Traffic Manager, Paid Media Analyst

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Develop and oversee advertising campaigns on major digital platforms.

• Handle campaigns for clients across a range of industries.

• Conduct daily media management tasks including planning, monitoring, and optimization.

• Enhance campaigns aimed at lead generation and sales.

• Implement tracking pixels (Google and/or Facebook/Meta).

• Generate URL tagging for campaigns using UTM parameters.

• Compose ad copy and request creative materials from the design team.

• Oversee daily budget distribution for clients.

• Compile monthly reports for client presentations.

• Analyze campaign data and reports to pinpoint necessary adjustments and enhancements.

• Collaborate effectively with members of other agency teams.

• Manage client reporting and account services, responding to emails and engaging in meetings.

⛳️ Requirements

• Excellent writing abilities.

• Proven experience in client communication.

• Background in managing paid traffic.

• Familiarity with Google Ads and Facebook/Meta Ads.

• Experience with Google Analytics (GA4).

• Knowledge of campaign tagging using Google Tag Manager (GTM).

• Certifications in Google and Facebook/Meta.

• Essential proficiency in utilizing AI / LLMs to streamline workflows.

• Understanding of traffic management for e-commerce.

• Experience with LinkedIn Ads, Pinterest Ads, and TikTok Ads.

• Fluency in both English and Spanish.