Demand Generation Marketer

This is a fully remote position, open to applicants in United States, +1 more state.

📋 Description

• Manage B2B paid acquisition efforts across various platforms such as paid social, out-of-home, and other B2B channels.

• Create innovative targeting strategies, including geo-targeted event campaigns, company/title-specific advertisements, and timing-focused initiatives.

• Contribute to the development of channel and budget strategies, deciding what initiatives to test, expand, or discontinue.

• Utilize metrics such as CAC, ROAS, pipeline contribution, and attribution analysis to inform spending decisions.

• Collaborate with teams in marketing, sales, and design on landing pages, ad creative, and comprehensive funnel optimization.

• Test, refine, and scale successful campaigns effectively.

• Shape the channel mix, budget distribution, landing page design, creative outputs, positioning, attribution, and pipeline effects.

• Explore unconventional distribution methods, including out-of-home advertising, direct mail, and high-visibility brand moments.

⛳️ Requirements

• Approximately 3–6 years of experience in B2B paid acquisition within a SaaS organization that has substantial paid spending.

• Proven experience managing a significant marketing budget.

• Proficient in executing multiple paid channels, including LinkedIn and Meta.

• Strong data-driven decision-making skills employing CAC, ROAS, pipeline contribution, and attribution metrics.

• Experience in a fast-paced growth environment with considerable ownership and autonomy.

• Bonus: Familiarity with AI tools integrated into marketing workflows.

• Bonus: Experience in out-of-home advertising, billboards, or direct mail initiatives.

• Bonus: Background in marketing to data/insights buyers, market researchers, or brand teams.

• Openness to fully remote work with occasional travel for team gatherings.

• Must be prepared to discuss college education, startup experience, and the potential for U.S. immigration sponsorship.

🏝️ Benefits

• Flexible work schedule.

• Unlimited paid time off (PTO).

• Minimum policy of 20 vacation days.

• Opportunities for occasional travel during team offsites.