Junior Paid Media Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Strategize, implement, and enhance performance marketing campaigns across various paid media channels.

• Oversee campaigns on platforms such as Google Search, Display, Performance Max, YouTube, Google Gen, and Meta, including retargeting efforts.

• Work in collaboration with performance marketing, sales, and broader marketing teams to develop a multi-channel strategy.

• Refine audience targeting and ensure alignment between paid media initiatives and sales goals.

• Plan, execute, and evaluate A/B tests for ad creatives, landing pages, and messaging.

• Supervise and manage budgets for paid media.

• Monitor, analyze, and report on campaign performance utilizing GA4, Google Tag Manager, and Looker Studio.

• Compile performance reports that include insights, trends, and actionable recommendations.

• Identify growth opportunities and suggest paid media initiatives aimed at user acquisition.

• Analyze user behavior using heatmapping and session-recording tools like Hotjar or Mouseflow.

• Partner with SEO teams for keyword research, metadata optimization, and technical assessments.

• Perform fundamental SEO analysis leveraging tools such as Google Search Console, Ahrefs, SEMrush, or Screaming Frog.

• Create and enhance landing pages, forms, workflows, and email campaigns through HubSpot.

• Ensure coherent messaging and brand consistency across all marketing channels.

• Collaborate on projects utilizing Jira or similar project management software.

⛳️ Requirements

• A minimum of 2 years of experience with Google Ads.

• At least 2 years of experience with marketing analytics tools and strategies for SEO optimization.

• Over 2 years of experience with marketing automation and project management platforms.

• Basic knowledge of Google Ads, Meta, and LinkedIn.

• Proficiency in monitoring and optimizing CPA, ROAS, and conversion rate metrics.

• A data-driven mindset accompanied by hands-on experience with GA4, GTM, and pixels.

• Capability to work independently and manage campaigns from start to finish.

• Google Ads certification is considered a plus.

• Experience with Meta Ads is advantageous.

• Familiarity with B2B lead generation campaigns is beneficial.

• Knowledge of HubSpot, Salesforce, ZoomInfo, and data enrichment tools is desirable.

• Experience with extended sales cycles and lead nurturing strategies is a plus.

• Previous experience in SaaS or B2B industries is beneficial.

• A Bachelor's Degree is required.

• Legal authorization to work in Canada indefinitely is mandatory.

• Employer work permit sponsorship is not available.

🏝️ Benefits

• Target base salary range of $65,000-$75,000 CAD.

• Remote work arrangement indicated by #LI-REMOTE.

• No travel required.

• No relocation necessary.

• An inclusive and accessible recruiting experience.

• Reasonable accommodations are available during the hiring process.