Director of Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of our demand generation strategy, which includes the multi-channel campaign engine (paid, email, webinars, sponsorships, ABX) that fuels pipeline growth for both our PLG and enterprise initiatives.

• Develop and expand ABX programs targeting key verticals (IIoT/manufacturing, energy, fintech, aerospace) in collaboration with the Sales team.

• Lead and nurture a small team by establishing clear expectations, encouraging personal growth, and creating an environment where they can excel, while also managing relationships with agencies and contractors.

• Manage the pipeline target and the underlying model, including channel mix, budget allocation, conversion rates, and stage-specific objectives.

• Collaborate cross-functionally with PMM and Content on campaign messaging, with Web on landing pages and conversion paths, and with SDR leadership on lead handoffs and feedback loops.

• Leverage AI and automation to enhance team efficiency in campaign execution, personalization, and reporting, allowing us to scale production without a proportional increase in headcount.

• Monitor AI-driven discovery trends and analyze how AI search is transforming top-of-funnel behavior for technical buyers, integrating insights into our channel strategy.

• Manage and protect the demand generation budget.

⛳️ Requirements

• Over 10 years of experience in B2B SaaS demand generation or growth marketing, including more than 3 years in a leadership role.

• Demonstrated experience marketing to technical audiences and a willingness to engage in discussions where products are developed that you may not directly create.

• Proven success in executing both PLG and enterprise go-to-market strategies, preferably within the same organization.

• Proficient with a modern marketing and sales tech stack, such as Marketo, Salesforce, Qualified, and Clay, and possess a data-driven mindset that you can advocate to sales and executive leadership.

• Strong sense of ownership; you proactively identify gaps, create solutions, and implement them effectively.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance with 100% coverage for employees.

• Company contribution to your Flexible Spending Account (FSA).

• Flexible Time Off policy - take the time you need.

• Life insurance and short- and long-term disability coverage.

• 401(k) retirement plan.

• Wellness programs to support your health.

• Budget for annual professional development.

• Access to financial planning and legal advice.