Traffic Intelligence Center Coordinator

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Strategize, implement, and enhance paid media, performance marketing, and digital acquisition initiatives for the hotel group and event management sectors.

• Design, oversee, and refine paid advertising campaigns through platforms such as Google Ads, Meta Ads, LinkedIn, and retargeting networks.

• Formulate strategies aimed at boosting direct bookings via the booking engine.

• Construct conversion funnels to attract B2B leads for events, venue rentals, and conventions.

• Monitor key performance indicators (KPIs) including ROAS, CPA, CAC, CTR, conversion rates, and investment per channel.

• Ensure proper implementation and upkeep of the tracking and data ecosystem.

• Collaborate with the Revenue Management team to coordinate seasonal campaigns and flash offers to enhance occupancy during off-peak periods.

• Execute A/B testing on creatives, target audiences, and landing pages to optimize conversion rates.

⛳️ Requirements

• Proven experience in managing paid media across major market platforms, including Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.

• Understanding of conversion marketing principles.

• Proficiency in data intelligence and customer relationship management (CRM).

• Familiarity with web analytics tools.

• Experience with Google Analytics 4, pixels, UTM parameters, and Google Tag Manager.

• Background in conducting A/B tests for creatives, target audiences, and landing pages.

• Must be available to work remotely.

• Engagement as an independent contractor (PJ arrangement).

🏝️ Benefits

• Commission.

• Performance bonus.