TikTok Strategist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Take charge of the 12-month strategic roadmap for each TikTok Shop client.

• Serve as the dedicated strategist for assigned accounts, collaborating with Account Managers and specialized teams.

• Conduct brand discovery and catalog audits across TikTok, Amazon, and DTC platforms.

• Choose Hero Products based on criteria such as margin economics, content demonstrability, inventory availability, affiliate commission potential, compliance risk, cross-channel demand, and channel compatibility.

• Enhance TikTok Shop product listings, covering aspects like titles, descriptions, attributes, images, variation architecture, bundles, pricing, parity, compliance, and overall shop health.

• Establish quarterly milestones and oversee the 90-day scale-gate review process.

• Monitor GMV, ROAS, contribution margin, AOV, and creator efficiency.

• Offer strategic recommendations and pinpoint optimization opportunities.

• Brief Sampling and Affiliate teams regarding creator strategies and product priorities.

• Assist with creator seeding and affiliate launches.

• Conduct kickoff calls, quarterly business reviews, and present 90-day review findings.

• Document and justify client decisions.

• Provide product and client insights to internal teams to enhance Quartile's TikTok Shop managed-service model.

• Function as a player-coach by delegating tasks to specialists when suitable, while also executing tasks directly as needed.

⛳️ Requirements

• Over 3 years of experience in e-commerce strategy, channel operations, or growth strategy.

• Direct, hands-on experience with TikTok Shop, social commerce, or creator-driven marketing.

• Proven ability to audit product catalogs and make go/no-go decisions based on profitability criteria.

• Experience in optimizing product listings, SEO/keyword strategy, or pricing analysis.

• Comfortable analyzing financial data, such as margins, commission structures, contribution margin, and ROAS.

• At least 2 years in a client-facing role, ideally managing small to medium-sized brands.

• Proficient in written and spoken English.

• Background in affiliate marketing or creator economics is advantageous.

• Experience managing platforms such as Amazon, Shopify, Walmart, or Target is a plus.

• Familiarity with TikTok Ads Manager, Amazon Advertising, Google, or Meta is beneficial.

• Experience with consumer brands, CPG, beauty, or DTC products is a plus.

• Exposure to SQL, data analytics tools, or business intelligence platforms is an advantage.

• Background in a fast-paced startup environment is a plus.

🏝️ Benefits

• Equal opportunity employer dedicated to promoting diversity, inclusion, and belonging.

• PJ contract arrangement available.

• Remote work opportunity from Brazil.