TikTok Ads Performance Specialist

This is a fully remote position, open to applicants in India.

📋 Description

• Conduct structured intake sessions to gain insights into client offerings, audience demographics, and key performance indicators (KPIs).

• Create campaign frameworks that align with lead generation and revenue objectives.

• Organize campaigns utilizing suitable objectives such as Lead Generation, Conversion, Traffic, etc.

• Set up ad group segmentation based on the testing strategy in place.

• Initiate campaigns using controlled budget allocation methods.

• Develop systematic creative testing plans.

• Identify and script compelling hooks, with an emphasis on the crucial first 3 seconds.

• Experiment with various creative formats, including UGC-style videos, native storytelling, problem-solution narratives, and testimonial structures.

• Track creative fatigue and performance deterioration.

• Analyze retention metrics along with hook performance.

• Rapidly scale high-performing creatives.

• Construct broad targeting strategies that align with TikTok's algorithm best practices.

• Test interest-based segmentation when appropriate.

• Monitor key metrics such as CPM, CTR, CVR, and CPA.

• Modify bidding strategies and audience structures based on performance analytics.

• Distinguish between creative-led and audience-led performance influencers.

• Ensure seamless flow of TikTok leads into GoHighLevel.

• Confirm the accuracy of source attribution.

• Evaluate CRM pipeline quality to gauge lead performance.

• Provide organized weekly summaries of campaign progress.

• Deliver monthly reports that include: expenditure, leads generated, cost per lead, a breakdown of creative performance, and scaling suggestions.

• Oversee daily and weekly spending pacing.

• Uphold cost efficiency standards.

• Reallocate budgets to favor high-performing creatives.

• Prevent overspending during the learning phases of campaigns.

• Implement structured methodologies for scaling campaigns.

⛳️ Requirements

• 2–4 years of direct experience with TikTok Ads.

• Strong grasp of short-form creative strategies.

• Experience with installing TikTok Pixel and basic Events API setup.

• Familiarity with CRM integrations, preferably with GoHighLevel.

• Understanding of marketing psychology related to hooks.

• Ability to work in alignment with U.S. Eastern Time.

• Excellent written and verbal communication skills in English.

• Experience in scaling TikTok lead generation campaigns is preferred.

• Background in collaborating with video editors or UGC creators is preferred.

• Experience in running Meta Ads is a secondary skill that is preferred.

🏝️ Benefits

• Competitive salary.

• Opportunity for professional growth and development.

• Flexible working hours.

• Collaborative work environment.