Media Buyer – B2B Performance Marketing

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• **THE WORK**

• This position focuses on B2B Meta advertising. You will manage campaigns from start to finish — including strategy, targeting, budgeting, testing, and optimization — specifically for B2B audiences. This is not a B2C DTC role nor a brand-awareness position.

• Success will not be gauged by clicks or impressions; instead, it will be determined by **booked calls and qualified sales opportunities**. If your campaigns do not generate pipeline, they are deemed ineffective — regardless of how impressive the CTR may appear.

• You will also be responsible for producing creative content yourself. This is not a role strictly for media buying where completed ads are provided by others. You must be able to draft, write, and create direct-response static and video ad concepts when necessary.

• **HOW WE WORK**

• - Focus on pipeline accountability rather than vanity metrics.

• - Transparent reporting — you will articulate what is effective and the reasoning behind it, supported by data for each recommendation.

• - A fast-paced, feedback-oriented atmosphere — you will accept feedback without ego and provide it constructively.

• - A small senior team with direct communication to operators and zero bureaucracy.

• **WHAT YOU'LL ACTUALLY DO**

• - Construct, initiate, and oversee B2B Meta ad campaigns from beginning to end.

• - Manage targeting, budget distribution, and continuous optimization.

• - Draft and produce direct-response static and video ad concepts.

• - Provide weekly performance reports with clear, data-driven recommendations.

• - Quickly iterate based on data insights rather than personal bias.

• - Work in collaboration with the creative and growth teams on testing strategies.

⛳️ Requirements

• **WHAT WE'RE LOOKING FOR**

• Must-have:

• - Proven experience managing **B2B** Meta ad campaigns from strategy to execution — including targeting, budgeting, and optimization.

• - A history of generating **booked calls or qualified sales opportunities** — not merely traffic or engagement statistics.

• - Capability to deliver transparent, data-supported reporting and clear recommendations for optimization.

• - Demonstrated ability to **draft, write, create, and publish** engaging direct-response static and video ads.

• - Comfortable working in a fast-paced environment — able to accept and provide feedback constructively.

• Strong signals:

• - Currently employed at a performance/ads agency (ideal — such environments foster the range and pace this role demands).

• - Experience managing multiple B2B client accounts concurrently.

• - Has built or managed a reporting dashboard connecting spending directly to pipeline results.

• - Can present specific before-and-after optimization actions with named outcomes.

• Not the right fit for:

• - B2C/DTC-only media buyers lacking B2B experience.

• - Purely creative individuals without media buying or budget management experience.

• - Media buyers who have never personally authored or created an ad.

• - Individuals who report on CTR/impressions without linking to pipeline or revenue.

🏝️ Benefits

• **BENEFITS**

• - Fully remote work environment.

• - Direct access to founders and the CMO.

• - Real budget, genuine spending, and true pipeline accountability.