Director, Paid Social

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Lead the organization, synthesis, and advancement of Campaign Effectiveness workstreams.

• Collaborate closely with BAU Directors to consolidate insights and implement best practices.

• Take ownership of essential non-campaign deliverables such as the Roadmap & Learning Agenda, Benchmarking, and more.

• Enhance the measurement capabilities of the broader paid social team by providing training, mentorship, feedback, and coaching on best practices in paid social measurement.

• Maintain a comprehensive understanding of the overall business for each client within your portfolio.

• Facilitate collaboration and implementation to ensure seamless execution of paid social campaign measurement.

• Have a working knowledge of full funnel measurement for Facebook/Instagram, along with a strategic outlook on achieving client business objectives through measurement.

• Stay informed on measurement best practices to ensure the team adopts and tests recommendations prioritized by the agency.

• Create Points of View (POVs) based on industry trends.

⛳️ Requirements

• Over 8 years of experience in paid social measurement with a profound understanding of planning and analyzing complex Brand Lift Studies, alongside a minimum of 5 years in a client-facing media or marketing role.

• Strong grasp of paid social KPIs across the funnel: awareness, consideration, and conversion.

• Ability to effectively communicate paid social measurement methodologies, with the capacity to delve into details when necessary.

• Competence in analyzing results across the portfolio to pinpoint and operationalize best practices.

• Expertise in auditing measurement outcomes and delivering actionable insights to clients.

🏝️ Benefits

• Healthcare, Dental, and Vision coverage.

• 401K plan with matching contributions.

• Paid Time Off (PTO).

• Paid Company Holidays.

• Parental Leave.