• Take ownership of and expand sales within the territory for Trek, Electra Bicycles, and Bontrager Accessories.

• Establish sales goals and oversee forecasting, ordering, prospecting, and pipeline management.

• Evaluate dealer performance and implement strategies to enhance sell-through rates, assortment, and profitability.

• Act as a business advisor to retailers by recommending improvements in merchandising, inventory, staffing, and Continuous Improvement initiatives.

• Appoint, nurture, and support retail partners to optimize Trek’s market presence.

• Develop long-term, trust-based relationships through regular in-person visits.

• Provide product knowledge and sales training to retailer teams.

• Ensure compliance with brand standards regarding product presentation and in-store experience.

• Identify, prospect, and onboard new retail partners to broaden market coverage and enhance distribution.

• Monitor competitive activities and local market trends.

• Represent Trek at retail events, demonstrations, and market activations.

• Deliver outstanding customer service while consistently embodying the Trek brand.

• A minimum of 3 years of sales experience, preferably in a consultative, relationship-oriented environment.

• Demonstrated capability to influence, negotiate, and lead sales discussions with assurance.

• Exceptional relationship-building, communication, and presentation abilities.

• Highly organized, self-driven, and proficient at follow-up and territory planning.

• Experience in the cycling industry is preferred.

• Proficient with CRM systems and sales tools.

• Bonus: Familiarity with Ascend POS.

• Bonus: Knowledge of the territory and local markets.

• Willingness to travel frequently, including occasional overnight trips and visits to Trek HQ in Wisconsin.

• A flexible and enjoyable company culture.

• Competitive healthcare options.

• PPO & HDHP medical plan choices, along with dental and vision insurance.

• Flexible Spending Accounts (FSA).

• Complimentary life insurance & optional term life insurance.

• A competitive vacation package.

• 401(k) with matching contributions and Employee Stock Ownership Plans (ESOP).

• 12 weeks of maternity leave with full pay.

• Flexible holiday schedule with 10 company holidays.

• Tuition reimbursement of up to $15,000 for undergraduate and master's programs.

• Employee discounts on all products.

• Significant partner retail discounts.

Territory Manager

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