Technical Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement comprehensive go-to-market strategies for new products and features.

• Identify target audiences, positioning, messaging, and product narratives.

• Assist in product naming, launch planning, adoption strategies, and post-launch enhancements.

• Establish foundational go-to-market strategies for products entering new or unexplored markets.

• Cultivate in-depth technical knowledge across the Defense Unicorns product lineup.

• Simplify complex technical ideas into clear, distinct customer benefits.

• Produce solution briefs, white papers, technical blogs, and web content.

• Create presentations, launch materials, videos, demos, and use-case narratives.

• Collaborate with Product and Engineering teams on repeatable technical demonstrations.

• Conduct market research and perform competitive analysis.

• Convert market intelligence into effective positioning, messaging, and go-to-market strategies.

• Leverage qualitative and quantitative insights to enhance marketing execution.

• Act as a product ambassador for Defense Unicorns' products and philosophies.

• Communicate the value of Defense Unicorns' capabilities within the defense sector.

• Suggest enhancements to products, services, and market adoption strategies.

• Navigate effectively through ambiguity and establish structure for new market offerings.

• Be prepared to travel approximately 35%–45% to engage with customers, communities, partners, and industry stakeholders.

• Report to the Head of Product Marketing and work closely with Product, Engineering, Growth, and other cross-functional teams.

⛳️ Requirements

• Minimum of 4 years of experience in technical product marketing, product management, solutions engineering, developer relations, or a related area.

• Proven experience executing go-to-market initiatives for technical products, platforms, or capabilities.

• Background in supporting or leading product or feature launches.

• Experience in developing product positioning, messaging, technical content, or sales enablement resources.

• Strong grasp of modern software development and DevSecOps principles.

• Ability to rapidly understand complex technical products and articulate their value to both technical and non-technical audiences.

• Excellent technical and creative writing capabilities.

• Strong interpersonal, presentation, and communication skills.

• Experience collaborating with Product, Engineering, Marketing, Sales, or Growth teams.

• Exceptional project management and organizational skills, capable of handling multiple priorities.

• Ability to function effectively in situations with some ambiguity while seeking context and alignment as necessary.

• Proficient in communicating and collaborating effectively in a remote work environment.

• Experience with defense, national security, federal government, or highly regulated clients is preferred.

🏝️ Benefits

• Medical/Dental/Vision coverage.

• 100% Company Paid premiums.

• Health Savings Account available.

• Life Insurance coverage.

• Disability Insurance options.

• 401k Retirement Plan.

• Company Stock Options.

• Home Office Budget support.

• Flexible Time Off (FTO) policy.

• Federal Holidays recognized.

• One week off for Thanksgiving.

• Two weeks off for Christmas and New Year’s.

• Paid Parental Leave offered.

• Reimbursement for approved training and subscriptions.

• Coverage for conferences including travel, lodging, and fees.