Go-To-Market Specialist

This is a fully remote position, open to applicants in Philippines, +3 more countries.

📋 Description

• Implement outbound and inbound lead generation strategies to enhance Moonlight's pipeline of executive clients.

• Oversee and optimize campaigns across LinkedIn, email, and other pertinent channels.

• Assist in content distribution and outreach for sales initiatives led by the founder.

• Monitor and report on funnel performance metrics (leads, conversion rates, cost-per-lead) and adjust strategies based on findings.

• Work alongside the CEO and Head of Operations to refine the ideal customer profile and messaging.

• Maintain and evolve Moonlight's visual identity across marketing materials, social media, and sales collateral.

• Create on-brand assets (social media graphics, one-pagers, presentation decks, email templates) utilizing tools such as Canva.

• Ensure consistency in tone, voice, and visual presentation across all externally-facing content.

• Assist with the design requirements of the founder's personal brand initiatives associated with Moonlight.

⛳️ Requirements

• 2–4+ years of experience in a marketing generalist, growth marketing, or digital marketing position.

• Proven experience in executing lead generation campaigns (LinkedIn outreach, email marketing, or paid/organic channels).

• Proficient in design tools (Canva is required; familiarity with Adobe Creative Suite or Figma is a plus).

• Excellent written English communication skills.

• Ability to work independently with minimal supervision in a fast-paced startup environment.

• Experience collaborating with US-based clients or companies (background in remote/virtual staffing is a plus).

• Knowledge of B2B services, staffing, or executive support industries.

• Familiarity with CRM or lead-tracking tools (such as HubSpot, ClickUp, or similar).

• Basic video editing or short-form content creation skills (for LinkedIn/social media).

• Previous experience in an early-stage startup where roles were dynamic and cross-functional.

🏝️ Benefits

• Paid time off for all recognized US holidays.

• Health benefit of up to $600 USD annually, effective from the sixth month of employment.

• Clear pay progression following the probationary period.

• Comprehensive health coverage.

• Commitment to equal opportunity employment.