Director, Product Marketing

This is a fully remote position, open to applicants in Canada.

📋 Description

• Lead and nurture a team of three product marketers.

• Own the product marketing strategy for both PLG and sales-led initiatives.

• Collaborate with Product leadership on positioning, messaging, launch strategies, and value propositions for customers.

• Direct the complete go-to-market (GTM) strategy for significant product launches.

• Create distinctive positioning and messaging tailored for SMB customers in the B2B SaaS sector.

• Develop and enhance product marketing frameworks, processes, and playbooks.

• Work alongside Sales and Customer Success to identify customer requirements and enhance enablement.

• Manage sales collateral, product messaging, onboarding content, lifecycle campaigns, competitive intelligence, and GTM assets.

• Formulate strategies to boost adoption, engagement, expansion, and retention.

• Establish cross-functional feedback loops for customer insights.

• Utilize market research, customer insights, competitive intelligence, and product data to guide strategy.

• Define and track product marketing KPIs.

• Leverage PLG, lifecycle marketing, automation, and digital experiences to enhance GTM execution.

• Represent the customer perspective during strategic planning.

• Partner with Marketing leadership on positioning, campaigns, content strategy, and demand generation.

⛳️ Requirements

• Over 7 years of product marketing experience, including product launches and cross-functional GTM initiatives within a rapidly growing B2B SaaS environment.

• Proven experience in managing and developing product marketing teams.

• Strong knowledge of SMB SaaS buyers and their customer journeys.

• Practical experience supporting Product-Led Growth (PLG) and Sales-Led/PLS initiatives.

• Experience in crafting product positioning, messaging, segmentation, personas, competitive differentiation, and GTM strategies.

• Ability to translate complex SaaS products into engaging customer value propositions.

• Comprehensive understanding of the entire product lifecycle.

• Experience in establishing scalable product marketing processes, frameworks, and operating rhythms.

• Strong analytical abilities linking initiatives to quantifiable business results.

• Skills in cross-functional leadership and stakeholder management.

• Exceptional written and verbal communication abilities.

• Familiarity with platforms such as Pendo, Appcues, Navattic, HubSpot, Figma, or similar tools.

• Experience in vertical SaaS, construction technology, or software aimed at SMBs is advantageous.

• Product Marketing Core Certification or equivalent professional certification is a plus.

🏝️ Benefits

• Mandatory PTO during the first week of employment.

• One Friday off each month.

• Company-wide paid shutdown for the week between Christmas and New Year’s.

• Flexible time off policy.

• 100% employer-covered premiums for Extended Healthcare and Dental in Canada.

• RRSP/401k matching.

• Generous Parental Leave policy.

• Annual company retreat featuring team-building activities.

• Opportunities for learning and development.

• Home office setup stipend.

• Allowance for internet and phone expenses.

• Remote-first work culture.

• Weekly paydays on Fridays.

• Equity and opportunities for significant growth.