Technical Marketing Manager – AppSec, Research and AI Security

This is a fully remote position, open to applicants in United States.

📋 Description

• Monitor engineering output, tool releases, research publications, conference presentations, and milestones, ensuring each receives appropriate exposure.

• Address the current backlog of released tools and research that has not been publicly documented.

• Develop case studies, briefs, blog drafts, and marketing materials that cater to both technical and business audiences.

• Collaborate with Technical Editing on content workflows, particularly regarding report publications and blog creation, while providing additional writing support when required.

• Oversee the content calendar across various practices. Manage publishing timelines to ensure consistent coverage and prevent any oversight.

• Manage social media platforms including X, LinkedIn, and Bluesky. Ensure a regular posting schedule, actively engage with the community, and expand our audience.

• Handle Trail of Bits’ representation at industry events and pertinent conferences.

• Prepare and brief engineers and leadership in advance of external engagements.

• Design and execute multi-channel campaigns (social media, email, webinars, conference activities) that enhance the sales pipeline.

• Gather and organize customer proof points: testimonials, client logos, and case studies that bolster sales efforts and credibility.

• Enhance existing benchmarks, monitor performance, and establish a reporting routine to keep the team informed about successful strategies and areas for continued investment.

• Create dashboards and regular reporting routines that link marketing initiatives to pipeline and revenue results.

• Acquire market insights through customer discussions, competitor analysis, and community involvement to refine our service positioning.

⛳️ Requirements

• Experience in marketing within AppSec, AI/ML Security, or Research & Engineering.

• Active engagement in security community discussions.

• Proficient in technical writing targeted at security audiences.

• Proven track record in demand generation at a security or developer tools organization.

• Familiarity with social media dynamics in security communities.

• Technical fluency relevant to developers.

• Experience in marketing reporting related to the security pipeline.

• Proficient in HubSpot within a B2B security or developer tools context.

• Knowledge of AI tools for producing security-related content.

• Experience with analyst relations (Gartner, Forrester) or industry awards programs (preferable).

• Background in PR and crisis communications (preferable).

• Experience in a professional services or consulting environment (preferable).

• Familiarity with customer journey mapping, client segmentation, S-curve analysis, or practice-level market positioning (preferable).

• Experience in structuring web content and proof points for AI discoverability and agent-ready evaluations (preferable).

• Familiarity with NPS programs or customer feedback mechanisms that influence marketing strategy (preferable).

🏝️ Benefits

• Competitive salary enhanced by performance-driven bonuses.

• Comprehensive insurance packages fully covered by the company, including health, dental, vision, disability, and life insurance.

• A robust 401(k) plan featuring a 5% match of your base salary.

• 20 days of paid vacation, with the option for more, in accordance with jurisdictional regulations.

• Four months of parental leave to celebrate the arrival of new family members.

• Our team operates globally and is remote-first; however, if you wish to relocate to NYC, we provide $10,000 in relocation assistance to facilitate your move.

• A $1,000 Working-from-Home stipend to help you create a comfortable and efficient home office environment.

• Annual $750 Learning & Development stipend to support ongoing personal and professional advancement.

• Company-sponsored all-team celebrations, including travel and accommodations, to build community and acknowledge achievements.

• Philanthropic contribution matching up to $2,000 per year.