Team Lead, Paid Media

📋 Description

• Lead the Paid Media strategy through a comprehensive approach, utilizing expertise across various channels such as Google, Meta/IG, LinkedIn, TikTok, Pinterest, Reddit, Programmatic, and others.

• Utilize big data, automation, and machine learning to provide optimization and growth recommendations on a large scale, ensuring clients maximize their investment.

• Work collaboratively with SEO, Creative, and Analytics teams to develop integrated strategies that transcend individual channels.

• Create, test, and refine ad copy and landing pages based on data to enhance relevant user experiences and achieve measurable outcomes.

• Contribute to Seer's thought leadership by writing blog posts, participating in industry forums, conducting internal training sessions, and sharing knowledge within the team.

• Cultivate and sustain strong relationships with clients, acting as a reliable partner and extension of their teams.

• (For senior/lead levels) Oversee and nurture a team of Paid Media professionals, setting high standards for excellence and mentoring others towards development.

• (For senior/lead levels) Drive divisional revenue growth through upselling, cross-selling, and collaborating with the business development team.

⛳️ Requirements

• Proven experience in managing Paid Media campaigns across diverse platforms, industries, and types of campaigns.

• Proficient in data analysis: adept at examining large, multi-channel datasets and translating findings into clear, actionable insights.

• Knowledgeable in automation, machine learning, and tools such as Supermetrics and Google Data Studio (or similar).

• A collaborative and integrated mindset, recognizing that Paid Media is most effective when aligned with SEO, Creative, and Analytics.

• Excellent written and verbal communication skills; capable of making technical insights accessible and engaging for clients.

• Advanced skills in Excel and Google Suite; familiarity with data visualization tools like Looker, Tableau, or Power BI is an advantage.

• Strong time management abilities, with the capacity to manage multiple clients and projects while maintaining high quality.

• (For senior/lead levels) Experience in leading, coaching, and developing team members; comfortable managing 4 or more direct reports.

• A genuine interest in industry trends: emerging channels, AI advancements, and new measurement methodologies inspire you.

🏝️ Benefits

• Annual compensation evaluation at least once a year.