Demand Generation Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the inbound marketing funnel, emphasizing SEO and SEM to generate qualified leads and enhance pipeline growth.

• Strategize, initiate, and refine paid search (SEM) campaigns by overseeing budgets, bids, keywords, ad copy, and landing pages to achieve cost-per-lead and ROAS objectives.

• Design and implement the SEO and GEO strategy, which includes keyword analysis, on-page optimization, technical SEO, and content suggestions to increase organic traffic and rankings.

• Manage website and landing page conversion rate optimization by continuously testing messaging, offers, user experiences, and page interactions to boost lead conversion and pipeline creation.

• Assist in developing and managing nurture campaigns, lead scoring, and automated workflows in Marketo to guide prospects through the marketing funnel.

• Ensure the accuracy of lead and campaign data while reporting on funnel performance in Salesforce, collaborating with sales on lead transfers and attribution.

• Establish, monitor, and report on funnel KPIs such as traffic, conversion rates, MQLs, SQLs, cost per lead, pipeline contribution, and revenue generated, while sharing insights with stakeholders.

• Conduct a regular series of A/B tests and experiments across various channels, landing pages, and messaging to enhance conversion rates continually.

• Work in conjunction with content and product marketing teams to synchronize campaigns with the buyer's journey and our target childcare-provider audience.

⛳️ Requirements

• Minimum of 4 years of experience in demand generation, growth, or performance marketing, preferably in B2B SaaS.

• Hands-on experience in managing SEO and SEM/paid search campaigns with a proven ability to generate qualified leads.

• Proficient in using Marketo for executing campaigns, nurturing leads, and managing lead workflows.

• Familiarity with Salesforce; comfortable navigating CRM data, reporting, and lead/campaign processes.

• Strong analytical capabilities; able to work with funnel metrics and leverage data for informed decision-making.

• A self-motivated individual who can independently manage channels within a dynamic, small team.

• Outstanding communication and collaboration abilities, particularly with sales teams.

• A bonus if you possess…

• Experience in email marketing and best practices for marketing automation.

• Background in content marketing - briefing, creating, or optimizing content to aid demand generation.

• Knowledge of the childcare or SMB software industry.

🏝️ Benefits

• Flexible working arrangements; we operate as a remote-first company that meets virtually every quarter and in person at least once annually. Travel for in-person meetings may be necessary as required for the role.

• Comprehensive health benefits package that includes medical, dental, and vision coverage.

• Paid time off, encompassing vacation days, personal days, and volunteer opportunities.

• Opportunities for learning, mentorship, and professional growth.

• Ongoing team and company-wide virtual social events and celebrations of success.