Senior Paid Social Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of client accounts and act as the main point of contact.

• Conduct bi-weekly client meetings to assess performance, strategize, and agree on subsequent steps.

• Provide bi-weekly performance reports 24 hours prior to scheduled meetings.

• Establish trust and foster relationships that lead to renewals and referrals.

• Create, launch, and optimize Meta advertising campaigns aimed at lead generation and appointment scheduling.

• Oversee campaign budgets, audience targeting, bidding strategies, and creative testing.

• Monitor daily performance and implement adjustments to meet cost per appointment objectives.

• Diagnose underperforming campaigns and create intervention strategies.

• Craft ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, and variations in messaging for testing purposes.

• Collaborate with video editors on the production of creative content.

• Utilize AI tools to enhance copywriting efficiency while ensuring quality is maintained.

• Set up tracking systems, pixels, and conversion events.

• Configure integrations with Calendly, automate processes through Zapier, and manage lead routing.

• Resolve technical issues between advertising platforms and client systems.

⛳️ Requirements

• Over 5 years of experience in paid media, particularly in Meta advertising.

• Proven ability to manage multiple client accounts at once.

• Demonstrated success in achieving performance targets and retaining client relationships.

• Excellent copywriting abilities, capable of producing compelling ad copy and scripts.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Experience in the financial services sector, with a solid understanding of lead generation and appointment-setting campaigns, as well as familiarity with video sales letter marketing methodologies and high-ticket sales funnels.

🏝️ Benefits

• Paid Time Off (Vacation, Sick & Public Holidays)

• Training & Development

• Work From Home

• Flexible Schedule

• Performance Bonus