Team Lead Marketing, Sales

📋 Description

• Lead our Marketing & Sales team to foster growth, refine positioning, and transform strategy into tangible results in a remote, AI-centric SaaS environment.

• Create and oversee a scalable marketing and go-to-market strategy for various European markets.

• Strategize, launch, and expand key product and solution offerings.

• Convert company strategy into actionable marketing objectives, KPIs, and roadmaps.

• Take charge of brand development, content strategy, demand generation, and awareness throughout the entire funnel.

• Plan and implement localized campaigns tailored to European markets.

• Guarantee clear, compelling, and market-driven communication of product value.

• Structure, manage, and continuously enhance the entire funnel from awareness to conversion, ensuring a high volume of quality leads.

• Synchronize Marketing and Sales processes, messaging, and targets to facilitate a seamless transfer of marketing-generated leads to Sales.

• Provide operational support to a future Sales team member (e.g., lead qualification, outreach, follow-ups).

• Collaborate effectively with the Executive Team, Product, Sales & Support to drive market execution and boost product adoption.

• Utilize data- and AI-driven methodologies to consistently enhance effectiveness, efficiency, and decision quality.

• Manage marketing budget planning, forecasting, controlling, and performance reporting.

• Lead, mentor, and develop a small Marketing & Sales team (both internal and external).

• Oversee external partnerships (agencies, freelancers, tools).

⛳️ Requirements

• Several years of experience in a marketing leadership role within a digital, SaaS, or technology-driven environment.

• Demonstrated experience in a rapidly growing, scaling company (Scale-up environment).

• Strong knowledge of digital business models and practical expertise in brand building, performance marketing, and demand generation.

• Solid background in content, PR, SEO, GEO, social media, and organic growth.

• Strong analytical abilities combined with creative, solution-oriented thinking and a clear focus on results.

• Hands-on approach with strong decision-making capabilities and a structured, highly prioritized working style.

• Proficient in utilizing modern marketing and AI tools, with a strong inclination towards automation, data-driven methods, and ongoing improvement.

• Fluent in English and possess good skills in German.

• Degree in Marketing, Business, Communications, Digitalization, or equivalent relevant experience.

🏝️ Benefits

• Meal subsidies and complimentary beverages on site.

• Additional vacation day starting from the second year of employment.

• Team events & corporate benefits.