Team Lead, Brand & Content

This is a fully remote position, open to applicants in Germany.

📋 Description

• Oversee the design and content teams, along with managing freelancers.

• Enhance the brand strategy, positioning, voice, and messaging framework.

• Take charge of the brand structure for UV gel nail strips and soft gel press-on nails.

• Lead the creative development of the brand book and retail playbook.

• Ensure an engaging brand presence in retail, including shelf visibility, packaging, POS materials, and retail activations.

• Generate concept ideas and launch proposals for retail partners.

• Influence the brand experience on the online shop in collaboration with the Shop team.

• Create comprehensive D2C and retail campaigns.

• Manage the alignment process from initial concept to final approval.

• Oversee content planning and design operations.

• Utilize AI tools to enhance content planning and production efficiency.

• Establish brand guidelines for performance creatives.

• Collaborate with the Creative Strategist on the Paid team to create a joint test-and-learn cycle.

• Provide functional and disciplinary leadership, along with constructive feedback, to the design and content team.

• Manage external agencies, freelancers, photographers, and videographers.

• Control the brand and content budget, prioritizing investments based on business impact.

• Evaluate brand performance through brand tracking, organic searches, and retail sell-through metrics.

• Work collaboratively with the Retail, Product, Performance, Influencer, and Shop teams.

⛳️ Requirements

• Several years of experience in brand management or marketing within consumer or beauty brands.

• Proven success in brand building, ideally evidenced by metrics such as awareness, conversion, or sell-through rates.

• Experience managing brands in physical retail environments, including packaging, POS, and retail activations.

• Experience leading creative teams and overseeing design processes.

• Understanding of social-first brand development, community engagement, influencer marketing, and e-commerce.

• Knowledge of the relationship between brand development and performance marketing.

• Decision-making based on data and consumer insights.

• Proficiency in Figma and commonly used content tools.

• Basic familiarity with the Adobe Creative Suite.

• Strategic utilization of AI tools in content planning and production.

• Excellent proficiency in both German and English.

• Ability to make independent decisions and take ownership of projects.

• Experience in the nail or beauty sector is an advantage.

• Agency experience in content production is a plus.

• Familiarity with brand books, brand guidelines, or retail playbooks is beneficial.

• Experience managing brands across multiple markets is an asset.

• Proficiency in French or Italian is a plus.

🏝️ Benefits

• 100% remote work within Germany, with an optional office location in Berlin.

• Flexible working hours.

• Deutschlandticket.

• Membership to Urban Sports Club.

• A culture of ownership, trust, and significant freedom to shape your work.

• Opportunities for workation.

• Personal and professional growth opportunities.

• Annual budget for learning and development.

• Regular team events in Berlin.

• Complete home office setup provided.

• Flat hierarchies, quick decision-making, and authentic teamwork.