Strategist, Shopping & Marketplace

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee the strategy and execution of Shopping and Paid Search & Social for mid-market and enterprise B2B manufacturers and distributors.

• Manage diagnosis, roadmap, and revenue outcomes for designated client accounts.

• Facilitate strategy calls, proposal discussions, and quarterly business reviews.

• Convert channel performance data into P&L implications for client executives.

• Lead feed strategy utilizing Feedonomics, GoDataFeed, or similar platforms, focusing on taxonomy, GTIN/MPN enrichment, attribute mapping, parent/child architecture, and custom labels.

• Develop Shopping and Performance Max campaigns tailored to B2B buyer behavior.

• Implement cross-channel exclusion logic to safeguard distributor relationships and mitigate cannibalization.

• Create comprehensive paid search and paid social strategies across various platforms including Google, Microsoft, Meta, LinkedIn, and TikTok.

• Design B2B audience and targeting structures using CRM and first-party list activation, customer match, account-based audiences, and lookalike strategies.

• Guide creative strategies and testing roadmaps in collaboration with Specialists and the design team.

• Manage measurement and attribution across channels, linking platform data to ecommerce and CRM results.

• Conduct bi-weekly client meetings, quarterly business reviews, and ad hoc strategy sessions.

• Generate reports that connect channel performance to revenue outcomes.

• Proactively identify channel conflicts, feed degradation, reseller activities, and Buy Box losses.

• Document repeatable frameworks derived from client engagements.

• Assist in audit deliverables, sales enablement, and internal training initiatives.

• Collaborate with the Managing Director on the evolution of Commerce Architecture / ChannelOS.

• Achieve 100% NSM attainment, maintain CSAT above 4.5, ensure account retention above 90%, and contribute at least one methodology each quarter.

⛳️ Requirements

• A minimum of 4 years managing paid media.

• At least 2 years of direct experience with Shopping/feeds and/or Amazon.

• Proficient in Feedonomics, GoDataFeed, Productsup, Channable, or similar tools.

• Familiarity with Amazon Seller Central / Vendor Central.

• Knowledge of Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.

• Experience working with B2B clients or in high-SKU catalog environments.

• Proven ability to work directly with clients to set strategies while executing with support from the Director.

• Excellent written and verbal communication skills.

• Comfort in presenting to C-suite executives.

• Ability to operate within a consultative sales framework.

• Capability to contribute to audit and proposal processes.

• Valid work authorization and permanent residency in Canada are required for this position.

🏝️ Benefits

• Competitive base salary.

• Comprehensive medical, dental, vision, disability, and life insurance coverage for you and your family.

• 100% employer-funded plan for you and a 50% employer contribution for dependents (US, CAD, MX).

• Access to certified therapists through Spring Health.

• Membership to Headspace.

• Physical therapy services through Omada.

• Thousands of Aaptiv virtual workout options.

• Complimentary One Medical membership for both primary and virtual care.

• Unlimited paid time off with a minimum requirement of 2 weeks.

• Paid company holidays.

• Birthday off as a special benefit.

• End of Year Recharge, with company closure from December 24 to January 1.

• Paid parental leave.

• Traditional and Roth 401(k) plans with a 3% company match.

• Annual bonuses based on tenure, increasing over time.

• Annual company-wide retreat.

• Fully remote work from a home office.

• Option to choose between PC or Mac for your work setup.