Strategist, Paid Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Execute, support, and/or delegate the management of paid media campaigns, including paid search, shopping, display, and paid social.

• Maintain a comprehensive understanding of client business objectives, implementing strategies and/or recommending alternative approaches that align with client needs.

• Utilize reporting, analytics, and trend tools on a daily basis to proactively communicate results, trends, and test outcomes to client stakeholders.

• Campaign setup involves keyword development, audience development, ad copy creation & testing, creative testing, account setup, as well as bid and budget management.

• Responsible for executing and/or overseeing all basic tactical execution and conducting campaign audits.

• Prioritize efforts effectively to focus on delivering key objectives, track and report on campaign results, and participate in weekly client calls.

• Monitor and report on campaign results daily, weekly, quarterly, and annually, including preparing Quarterly Business Reviews and End of Year analysis presentations and overviews.

• Communicate and collaborate effectively with diverse client personality profiles and roles, ranging from marketing managers to C-level contacts.

• Assist your pod’s leadership in conducting new business audits, pitches, and RFPs to secure new client logos.

⛳️ Requirements

• 5+ years of relevant paid media work experience.

• Proficient in managing campaigns across Google, Microsoft, Meta, TikTok, Pinterest, and/or Snapchat Ads Managers.

• Hands-on experience managing monthly campaign budgets exceeding $60k.

• E-commerce experience is an advantage.

• Advanced computer skills, especially in Microsoft Excel, PowerPoint, and Google Suite products.

• Google Ads and Facebook Blueprint certification is a plus.

• Familiarity with Google Analytics is essential.

• Experience in client management.

• Agency experience is a plus.

• Client travel may be required for quarterly business reviews or new business pitches.

🏝️ Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged.

• 20 paid holidays, including multiple long weekends.

• Healthcare: Medical, Dental, Vision, Life & Disability, and Flexible Spending Accounts.

• Retirement: Match up to 4% of your contributions at 100%.

• Perks and Wellness: Fringe, Forma, unlimited telemedicine and teletherapy available at no cost, Thankful giving, equity.

• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners receive 12 weeks).

• Learning and Development: On-demand learning, mentorship programs, and leadership development resources.