Strategic Partner Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the main marketing representative for strategic partners.

• Manage daily marketing interactions with Syndio's portfolio of strategic partners.

• Foster trusted relationships with marketing contacts at partner organizations.

• Represent Syndio marketing in partner planning discussions, quarterly business reviews, and co-marketing meetings.

• Exhibit executive presence in senior stakeholder interactions—comfortable engaging with senior leaders at partner organizations independently.

• Coordinate with various external stakeholders when programs involve multiple partner organizations simultaneously.

• Comprehend each partner's program structure and progress—enrollment, certification/build status, GA—and adjust marketing claims and asset readiness accordingly, ensuring we never promote a partnership prematurely.

• For partnerships that require a full launch process (marketplace listing, seller enablement, launch event, periodic refresh), oversee that process from start to finish as a defined project.

• Create and manage a co-marketing hub that provides both Syndio and partner teams with a centralized location for joint messaging, approved assets, and campaign materials.

• Ensure that messaging in all partner-facing materials accurately represents Syndio's product capabilities and current positioning.

• Implement a streamlined review and approval process with Product Marketing for final sign-off, ensuring partner content remains current and on-brand as our product and positioning evolve.

• Lead the development of co-branded assets including one-pagers, solution briefs, landing pages, and sales enablement materials.

• Transform complex, joint value propositions into concise, sales-ready statements (1–2 sentences) that resonate with partner representatives who may not be familiar with Syndio's product positioning.

• Collaborate with the content and communications team to create joint thought leadership, blog entries, and co-authored reports.

• Partner with revenue marketing for co-branded event support, including field event activation, sponsored sessions, and joint webinars.

• Work alongside Syndio's revenue marketing team and partner operations to identify shared customer overlaps and design-partner opportunities, ensuring co-sell programs are backed by the appropriate asset stack at each funnel stage.

• Coordinate joint go-to-market strategies and outbound sequences that engage partner audiences.

• Monitor co-marketing program performance and report on contributions to pipeline and influenced revenue.

• Stay updated on messaging, positioning, and product capabilities within the broader product marketing team.

• Regularly audit existing partner materials to identify and rectify accuracy discrepancies.

• Provide partners with prompt updates when there are changes in product positioning, packaging, or messaging.

⛳️ Requirements

• Minimum 5 years of experience in B2B marketing, including at least 2 years in partner marketing, alliances marketing, or product marketing—preferably with experience marketing alongside enterprise ISV/platform partners (e.g., Workday, SAP) and partners operating under consulting, sub-license, or referral models (e.g., Mercer, PwC).

• Proven capability to manage intricate, cross-functional relationships and work across organizational boundaries.

• Excellent written communication skills and a knack for clear, precise product messaging.

• Executive presence—demonstrated comfort in engaging credibly with senior stakeholders (VP+) both at partner organizations and internally.

• A keen eye for visual and brand details—able to assess co-branded creative against brand standards, beyond just copywriting.

• Experience in creating co-branded content and managing partner-facing asset libraries.

• Ability to operate autonomously in a fast-paced environment where priorities may shift and structure must be established rather than inherited.

• Familiarity with HubSpot or similar CRM/marketing automation platforms.

• Experience in HR tech, compensation, or enterprise SaaS is a plus.

🏝️ Benefits

• Competitive Compensation. For this role, our salary is targeted at $146-172k per year. Final offer amounts are determined by factors such as experience and expertise.

• Syndio Equity. Participate in Syndio’s success.

• Flexible Vacation Policy. We encourage our team to take time to recharge when needed, along with paid sick & safe time, compassion leave, and voting leave.

• Medical, Dental, Vision. Syndio covers 90% of employee premiums and 50% for dependents.

• Life Insurance & Disability. Syndio pays the full premium.

• Remote work within the US (East Coast preferred) #LI-Remote