Strategic Partner Marketing Manager – Americas Resellers

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Spearhead strategic partner marketing within the Americas reseller ecosystem, concentrating on US Nationals and other high-potential reseller collaborations.

• Oversee annual and semi-annual marketing strategies for designated strategic partners, ensuring alignment with joint business goals and quantifiable pipeline or revenue results.

• Manage the MDF strategy, including allocation, tracking, and reporting; direct investments towards partner preparedness, anticipated impact, follow-up diligence, and ROI.

• Maintain regular communication with partner marketing contacts, PAMs, and sales leaders; secure partner commitment and execution.

• Design and implement tailored demand-generation and ABM campaigns, covering digital, social, seller-led, event-driven, and vertical initiatives.

• Develop seller activation, technical enablement, and partner education programs in collaboration with PMM, Sales Enablement, Channel Sales, and partner stakeholders.

• Enhance partner advocacy and market visibility through online presence, value propositions, case studies, playbooks, campaign materials, webinars, presentations, executive briefings, and success narratives.

• Track partner performance, MDF expenditure, funnel generation, pipeline development, new-logo engagement, campaign responsiveness, seller participation, follow-up, and conversion indicators.

• Represent assigned partners in weekly, monthly, quarterly, and executive review sessions, providing commercially grounded recommendations.

• Align strategic partner initiatives with distributor investments, regional POD priorities, field marketing, sales strategies, BDR support, and wider Americas demand-generation objectives.

• Assist in defining operating standards for strategic-account partner marketing, encompassing readiness benchmarks, partner contributions, lead collection, follow-up, MDF proof-of-performance, reporting, and planning discipline.

• Support high-impact reseller initiatives that are strategically significant to Americas Channel priorities and the growth of the partner ecosystem.

• Share best practices and insights learned with regional, distributor, and field teams.

⛳️ Requirements

• Bachelor’s degree preferred, or equivalent practical experience.

• At least 5 years of experience in channel, field, regional, partner, demand generation, or B2B technology marketing.

• Experience in networking, SaaS, infrastructure, VAR, MSP, SI, reseller, or distribution ecosystems is highly preferred.

• Proven track record in developing and executing strategic partner marketing plans that link partner priorities, sales objectives, marketing strategies, MDF investment, and measurable business results.

• Strong commercial acumen with the confidence to challenge, shape, or redirect partner initiatives.

• Experience in managing MDF, co-marketing investments, joint campaigns, partner events, ABM, seller activation, partner enablement, advocacy, or account-based growth strategies.

• Ability to influence senior stakeholders, including Channel Sales leaders, PAMs, partner marketing contacts, partner sales leaders, and internal marketing stakeholders.

• Creative and commercially astute, with the capability to generate practical, differentiated partner-relevant concepts grounded in target audiences, outcomes, and metrics.

• Metrics-driven; adept at linking marketing activities to pipeline generation, funnel creation, conversion rates, bookings indicators, ROI, account engagement, seller involvement, and partner relationship health.

• Excellent written and verbal communication skills.

• Strong project management skills, attention to detail, follow-through, and comfort in a dynamic, cross-functional setting.

• Familiarity with Salesforce, Marketo, Sigma, PRM/MDF platforms, partner portals, Microsoft 365, and AI-assisted productivity tools is advantageous.

• Possess a growth mindset, resilience, and curiosity.

🏝️ Benefits

• No specific benefits, perks, or compensation extras are mentioned in the posting.

• Commitment to an inclusive workplace and protections against discrimination and harassment.

• Encouragement for individuals from underrepresented groups to apply.