
Staff Machine Learning Engineer, Ads Creative Effectiveness
Posted 2 days ago

Posted 2 days ago
This is a fully remote position, open to applicants in United States.
• Design and implement cutting-edge pipelines for generating ad creatives.
• Develop systems for the preservation of products, fonts, logos, and brand assets utilizing techniques such as IP-Adapters and LoRAs.
• Create image and video editing functionalities for smart cropping, inpainting, outpainting, resizing, and style transfer.
• Fine-tune large vision-language models to grasp effective advertising aesthetics.
• Establish feedback loops utilizing CTR and CVR metrics to refine generation through RLHF/RLPF for advertisements.
• Construct filtering and safety systems to avert non-compliant, unsafe, or copyright-infringing content.
• Collaborate with teams across Product, Sales, Policy, UX, and Ads ML.
• Integrate Ads Creative Effectiveness features into the Ad Manager UI and ad delivery process.
• Incorporate brand-safety filters, copyright checks, and escalation paths involving human oversight.
• Practical experience with tree models, neural networks, ranking, and particularly LLM/VLM fine-tuning and RLHF/RLPF for advertisements.
• Familiarity with uplift metrics, variance, minimum detectable effects, and experimental setups for generative systems.
• Knowledge of auction dynamics and the challenges faced by advertisers.
• Capability to simplify complex ML trade-offs for executives, product managers, and non-technical stakeholders.
• Previous experience in ad creative tools, including headline generators, image generators, pre-test models, or advertiser editing workflows.
• Experience managing brand-safety, privacy, or copyright frameworks in generative AI products (preferred).
• Comprehensive Healthcare Benefits and Income Replacement Programs.
• 401k with Employer Match.
• Global Benefit programs that cater to your lifestyle, including workspace, professional development, and caregiving support.
• Family Planning Support.
• Gender-Affirming Care.
• Mental Health & Coaching Benefits.
• Flexible Vacation & Paid Volunteer Time Off.
• Generous Paid Parental Leave.
• Equity in the form of restricted stock units.
• Potential commission, depending on the position offered.
• Medical, dental, and vision insurance.
• Opportunity to opt out of interview recording, transcription, and summarization.
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