Staff Account Based Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the strategic direction and comprehensive execution of our 1:Few tier, creating campaigns tailored for specific sectors such as financial services or the public sector with meticulously crafted messaging.

• Supervise the evaluation of our marketing technology stack, making informed build-vs-buy decisions driven by performance and cost-effectiveness rather than traditional platform dependencies.

• Facilitate the shift from firmographic targeting to a "jobs to be done" methodology, customizing account segmentation and content to address the unique challenges faced by target accounts.

• Collaborate with Sales leadership during monthly alignment meetings and quarterly reviews to guarantee consistent communication of signals and synchronization of programs.

• Identify and operationalize engagement signals, including intent thresholds and webinar participation, to initiate effective SDR outreach and personalized messaging.

• Establish and manage a comprehensive measurement framework that links ABM activities directly to pipeline development and revenue results.

• Work alongside Content, Design, and Sales teams to ensure regional effectiveness while maintaining independent ownership of your strategic initiatives.

⛳️ Requirements

• Significant B2B marketing experience targeting technical enterprise personas within a rapidly growing SaaS environment.

• Proven capability to execute multi-tiered ABM programs at scale, including both vertical-focused campaigns and programmatic strategies.

• Established history of Sales alignment through shared responsibility for pipeline outcomes and coordination at the account level.

• Ability to critically assess and implement marketing technology, favoring cost-effective and AI-driven alternatives to traditional suites.

• Experience in developing account segmentation and messaging grounded in solution-oriented or "jobs to be done" frameworks.

• Strong quantitative skills along with a profound understanding of pipeline management and attribution metrics.

• A proactive builder's mindset with the enthusiasm to design and lead strategic programs from inception to execution.

🏝️ Benefits

• Benefits to support your health, finances, and well-being

• Flexible Paid Time Off

• Team Member Resource Groups

• Equity Compensation & Employee Stock Purchase Plan

• Growth and Development Fund

• Parental Leave