Head of Creator Partnerships – Influencer Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and manage our partnerships with celebrities, influencers, and creators, overseeing everything from deal flow and negotiation to creative execution and results, while optimizing cost-per-new-user.

• Identify high-impact creators and customers across platforms such as YouTube, Instagram, TikTok, podcasts, and emerging channels.

• Design incentive structures that align the success of creators with business objectives.

• Establish a workflow that fosters long-term relationships with creators, ensuring their growth with Owner and negotiating competitive rates below market value.

• Create the necessary infrastructure and processes to measure and enhance performance within our creator channel.

• Stay informed about social media trends, technologies, and platforms to continually optimize the channel.

• Manage the entire influencer, creator, and community flywheel, from strategy to execution, scaling it into a quantifiable top-of-funnel growth engine.

• Oversee the creator-sourced pipeline, including customer and revenue targets.

• Enhance efficiency across other channels via creator partnerships and analyze creator performance to optimize budget allocation.

• Collaborate closely with Growth, Brand, Sales, and Media teams to maximize overall impact.

• Assist creators in conveying compelling narratives about restaurant ownership, entrepreneurship, and growth.

• Ensure that creator content aligns with Owner's brand and mission.

• Highlight customer success stories that resonate with both creators and audiences.

• Build a robust network of creators who can transform brand recognition into tangible word-of-mouth growth.

• Work in close partnership with Brand, Product Marketing, PR, and Sales to ensure that product launches, expansions, and cultural moments are effectively amplified through creator and community channels.

⛳️ Requirements

• Over 8 years of experience in influencer marketing, creator partnerships, affiliate marketing, partnerships, or growth.

• Demonstrated experience in scaling creator programs from dozens to hundreds of partners.

• Strong analytical abilities with a proven record of achieving measurable business results.

• Experience in managing agencies and collaborating with internal partners.

• Comfortable operating in a dynamic, high-ownership environment.

• Proven ability to manage budgets and optimize return on investment.

• Strong systems thinker capable of developing scalable processes.

• Familiarity with creator attribution and partnership measurement systems.

• Innovative use of AI tools to automate workflows and foster a culture of AI fluency within the team.

🏝️ Benefits

• Comprehensive health coverage.

• Remote-first workplace.

• Unlimited PTO.

• Extra fun perks!