Solution Architect – Salesforce Marketing Cloud, Account Engagement

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the execution of implementation projects from initiation to launch, ensuring that scope, timelines, and budgets are maintained.

• Facilitate discovery and consultation sessions with stakeholders from marketing, sales, operations, and technical teams.

• Evaluate existing marketing technologies, processes, and data, and propose a strategic roadmap.

• Conduct solution demonstrations, user acceptance testing, and training sessions.

• Assist during the go-live phase and encourage early adoption before transitioning smoothly to client teams or managed services.

• Create and document the solution architecture for Account Engagement and Marketing Cloud Next implementations.

• Provide guidance on platform strategy, product integration, and migration planning.

• Develop lead management frameworks that include lifecycle management, scoring and grading, assignment processes, MQL/SQL handoff, and sales alignment.

• Construct engagement programs that encompass nurture journeys, segmentation, personalization, dynamic content, and cross-channel campaigns.

• Establish the campaign structure, attribution, and reporting mechanisms for measuring pipeline and revenue.

• Design data flows and integrations between marketing platforms, Salesforce CRM, and Data 360.

• Manage consent and preference oversight.

• Identify opportunities for Agentforce and AI-enhanced capabilities.

• Supervise construction efforts and quality assurance; build or test solutions as needed.

• Configure and assess forms, landing pages, Engagement Studio programs, automation rules, segments, journeys, and Flow-based automation.

• Assist with data migration, deliverability, email authentication setup, and transition planning.

• Review the work of other consultants and provide technical insights.

• Develop reusable accelerators, templates, and best practices.

• Mentor fellow consultants.

• Participate in pre-sales discussions, project scoping, and preparation of statements of work.

⛳️ Requirements

• Bachelor’s degree or equivalent professional experience.

• Practical experience in implementing Marketing Cloud Account Engagement (Pardot), including Engagement Studio, Salesforce connector, scoring and grading, forms, landing pages, email, and reporting.

• Familiarity with or knowledge of Marketing Cloud Next.

• Expected to obtain the Marketing Cloud Next certification shortly after joining.

• Previous roles as an Implementation Consultant, Business Analyst, Solution Architect, or Systems Consultant are preferred.

• Proven experience in leading customer-facing discovery, solution design, and project delivery from kickoff to go-live.

• Comprehensive understanding of the Salesforce CRM data model and how marketing data interacts with Sales Cloud, including campaigns, leads, contacts, and opportunities.

• Strong grasp of B2B marketing and sales alignment, including lead lifecycle management, nurturing, attribution, and pipeline reporting.

• Excellent business acumen coupled with strong technical skills.

• Outstanding presentation, documentation, and communication skills, with the ability to convey technical trade-offs to business leaders.

• Capability to work autonomously and manage multiple projects in a remote consulting setting.

• Experience in a consulting or partner firm is advantageous.

• Preferred: Marketing Cloud Next Certified Consultant with hands-on delivery experience.

• Preferred: Salesforce Certified Account Engagement Consultant and/or Account Engagement Specialist.

• Preferred: Salesforce Administrator certification, along with additional certifications such as Data 360 Consultant or Sales Cloud Consultant.

• Preferred: Experience with Data 360, including unification, segmentation, and activation.

• Preferred: Familiarity with Flow, Agentforce, or AI-driven marketing capabilities.

• Preferred: Experience in planning or leading migrations to Marketing Cloud Next.

• Preferred: Interest in or experience with Claude and AI-assisted delivery.

• Salesforce certifications may be verified during the application process.

• Candidates may be required to confirm their technical knowledge, experience, education, and certifications through a structured assessment and credential verification process prior to hiring.

🏝️ Benefits

• Remote-first culture.

• Unlimited paid time off (PTO).

• 4% matching on 401k contributions.

• Comprehensive medical, dental, and vision insurance from day one.

• Company-funded short-term disability (STD), long-term disability (LTD), and life insurance.

• 11 paid holidays, including the day after the Super Bowl.

• Volunteer program offering volunteer time off and matching donations.

• Eligibility for bonuses or commissions, depending on your role.