Social Media Strategist

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Take charge of Worldpackers' social strategy across various brands, markets, and languages.

• Establish brand-focused content pillars and develop the overarching content calendar framework.

• Manage the channel roadmap, which includes investments in platforms such as TikTok, YouTube, and others.

• Create a reporting framework that links social performance metrics to sign-ups, waitlist additions, deposits, and purchases.

• Analyze performance data and translate findings into strategic adjustments.

• Set meaningful engagement standards, emphasizing quality over sheer output volume.

• Develop the creator program, which includes contract templates, rate cards, rotation schedules, and quality standards for approximately 20 creators each month.

• Simplify creator onboarding processes in collaboration with Legal and Finance teams.

• Oversee the social listening framework and playbook for the social/CRM stack.

• Assess and implement new tools as necessary.

• Define the team's briefing, approval, and publishing workflow.

• Collaborate with creative, legal, and reporting teams while managing conflicting priorities.

• Expected to advance into a Team Lead role overseeing Social Media Analysts and Interns.

⛳️ Requirements

• Minimum of 3 years' experience in social media strategy, preferably for a marketplace, subscription, or two-sided platform with multiple funnels or product lines.

• Proven ability to build content-pillar frameworks and calendar systems executed by others.

• Strong data fluency, including the ability to define reporting frameworks and interpret engagement, reach, and conversion metrics.

• Experience in designing or managing a creator/influencer program at a significant scale (10+ concurrent creators).

• Proficient in English.

• Knowledge of Portuguese or Spanish is a significant advantage.

• Familiarity with Sprout Social, ManyChat, or similar social/CRM tools (preferred).

• Background in travel, marketplace, or community-driven consumer brands (preferred).

• Previous people-management experience or willingness to grow into a team-lead position (preferred).

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career growth.

• Flexible work environment with remote work options.

• Access to unique travel experiences and community engagement.