Social Media Marketing Manager

This is a fully remote position, open to applicants in Kenya.

📋 Description

• Take charge of the daily growth initiatives for the brand and founder's social media accounts across platforms including Instagram, Facebook, TikTok, Threads, LinkedIn, YouTube, and Pinterest.

• Establish and report on weekly targets for follower growth, reach, and engagement using quantifiable metrics.

• Conduct multiple daily monitoring sessions for all accounts.

• Respond to comments and direct messages within a 24-hour timeframe.

• Actively engage with followers and similar accounts daily to foster growth.

• Develop and sustain a monthly content calendar for each platform, inclusive of stories, while keeping captions and posting statuses updated.

• Oversee and direct videographers and graphic designers.

• Create written creative briefs that include reference examples, formats, lengths, and tones prior to shoots or design projects.

• Uphold standards for deliverables and deadlines.

• Provide reference examples, shot descriptions, and target lengths when requesting content from the founder.

• Manage scheduling, publishing, and inbox operations utilizing Meta Business Suite, Later, Buffer, and other scheduling tools for the brand.

• Recommend and document justifications for any changes to tools in writing.

• Adhere to written approval protocols for the founder’s personal channels.

• Secure written approval before publishing any content to the founder's LinkedIn.

⛳️ Requirements

• A minimum of 5 years of experience managing social media accounts for a consumer brand.

• At least 2 years in a role responsible for growth metrics.

• Proven experience leading and managing videographers and graphic designers is essential.

• Capability to illustrate, with examples, how creative work was directed, standards maintained, and underperformance addressed.

• Experience in managing photographers, web designers, or web developers is highly desirable.

• At least two written case studies showcasing real metrics related to follower growth, engagement rates, reach, or revenue tied to social media.

• Proficient hands-on experience with Meta Business Suite, Instagram, TikTok, Threads, LinkedIn, and at least one scheduling platform like Later, Buffer, or similar.

• Preference given to candidates with experience in beauty, hair care, or consumer packaged goods (CPG).

• Must possess an assertive, forward-thinking, independent, and accountable working style.

🏝️ Benefits

• Fully remote work arrangement.

• Independent contractor status.

• Work schedule aligned with U.S. Eastern Business Hours.