Freelancer – Social Media, Shorts & PR

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with Mario to manage the distribution of [Bulle & Mensch].

• Create platform-specific content derived from each podcast episode for channels such as Instagram, YouTube, LinkedIn, and others.

• Draft posts, schedule publications, interact with the community, and cultivate recognizable, recurring formats.

• Extract the most impactful moments from 100- to 150-minute episodes and transform them into engaging short-form content with enticing hooks.

• Design and script Reels, YouTube Shorts, and other vertical videos; depending on your expertise, either edit them yourself or oversee the editing process.

• Generate hooks, captions, introductions, calls to action (CTAs), and variations tailored for specific platforms.

• Publish content, track community feedback, and facilitate constructive discussions.

• Evaluate performance metrics such as hook rate, watch time, completion rate, engagement, clicks, and reach.

• Derive actionable tests and optimizations based on the performance data.

• Generate PR topics and guest articles focusing on trading expertise, psychology, risk, and decision-making processes.

• Take initiative to engage with editorial teams, journalists, and relevant media outlets to establish enduring relationships.

• Streamline, document, and consistently adhere to established processes.

• Enhance the social media strategy and editorial calendar while executing them operationally.

⛳️ Requirements

• Proven experience in professional social media management and crafting short-form content for media brands, podcasts, creators, or similar formats.

• Strong grasp of hooks, watch time, retention rates, completion rates, and platform-specific distribution strategies.

• Excellent proficiency in German, with a keen sense for clear, credible, and attention-grabbing language.

• Ability to pinpoint the few truly impactful moments within lengthy, technically intricate conversations.

• Familiarity with Instagram Reels, YouTube Shorts, and ideally LinkedIn; experience with additional platforms is advantageous.

• Independent, organized, and dependable work ethic.

• Receptive to direct feedback and capable of substantiating decisions through data and outcomes.

• Preferred: Background in PR, media relations, journalistic pitching, or personal brand development.

• Preferred: Established connections in finance, business, trading, or creator media.

• Experience in video editing, subtitling, creating variations, and conducting A/B testing.

• Interest in trading, the stock market, psychology, business, or AI.

• Familiarity with YouTube and podcast formats where short-form content is strategically utilized to guide viewers toward long-form content.

• Proficient use of AI tools for research, analysis, and content creation.

• Must be a freelancer; agencies are not eligible.

• Provide 3 to 5 relevant work samples, ideally including results or performance metrics.

• Indicate your desired weekly availability, fee expectations, and preferred compensation structure.

🏝️ Benefits

• Opportunity to build a media brand and directly influence its growth.

• Ambitious reach goals set through the end of 2027.

• Access to exceptional source material featuring in-depth conversations with successful traders, investors, entrepreneurs, and financial experts.

• Support from specialized YouTube strategists, offering proven principles, feedback, and testing opportunities.

• Dedicated AI podcast assistant, “Ask [Bulle & Mensch].”

• Clearly defined and appealing target audience of seasoned investors, traders, entrepreneurs, and executives.

• Direct collaboration with Mario, providing swift and honest feedback, along with the opportunity to take ownership.

• Long-term partnership with increasing creative responsibilities.

• Remote work in a structured environment.

• Defined processes, utilizing Notion as the central workspace, with minimal unnecessary meetings.

• Performance-based compensation that rewards outstanding results.