Social Media Marketing Manager

This is a fully remote position, open to applicants in Nigeria.

📋 Description

• Take ownership of the daily growth for the brand and founder's social media accounts across platforms including Instagram, Facebook, TikTok, Threads, LinkedIn, YouTube, and Pinterest.

• Manage follower growth, reach, and engagement objectives, providing weekly performance reports with quantitative data.

• Regularly monitor all accounts multiple times each day.

• Respond to comments and direct messages within a 24-hour timeframe.

• Actively engage with followers and similar accounts on a daily basis.

• Create and maintain a monthly content calendar for each platform, inclusive of stories.

• Ensure captions and posting statuses are up-to-date.

• Directly oversee videographers and graphic designers.

• Issue written creative briefs that include reference examples, format, length, and tone prior to shoots or design projects.

• Uphold standards for deliverables and deadlines.

• Provide written descriptions of shots and formats, reference examples, and target lengths for content requests from the founder.

• Manage scheduling, publishing, and inboxes utilizing Meta Business Suite, Later, Buffer, and other brand scheduling tools.

• Suggest and justify changes to tools in writing.

• Adhere to written approval protocols for the founder’s personal channels.

• Secure written approval prior to posting on the founder’s LinkedIn profile.

⛳️ Requirements

• A minimum of 5 years managing social media accounts for a consumer brand.

• At least 2 years in a position responsible for growth metrics.

• Proven experience in leading and managing videographers and graphic designers is essential.

• Capability to provide examples of how creative work was directed, standards were enforced, and underperformance was addressed.

• Experience managing photographers, web designers, or web developers is a significant advantage.

• At least two written case studies demonstrating real metrics related to follower growth, engagement rates, reach, or revenue linked to social media efforts.

• Proficient use of Meta Business Suite, Instagram, TikTok, Threads, LinkedIn, and at least one scheduling platform such as Later, Buffer, or a similar tool.

• Experience in beauty, hair care, or consumer packaged goods (CPG) is preferred.

• An assertive, independent, forward-thinking, and accountable work style.

• Ability to work during U.S. Eastern Business Hours.

🏝️ Benefits

• Independent contractor arrangement.