Paid Social Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategize, initiate, oversee, and enhance paid social media campaigns.

• Track performance metrics and refine targeting, budgets, and creative assets.

• Execute creative A/B testing and assess incrementality.

• Design and implement influencer marketing initiatives.

• Identify, engage, negotiate, and manage relationships with influencers.

• Evaluate KPIs such as engagement, reach, traffic, leads, customer acquisition, and ROAS.

• Prepare reports and insights for the leadership team.

• Take charge of the company's social media strategy and execution on all major platforms.

• Create and implement a detailed social media roadmap that aligns with business and marketing goals.

• Discover opportunities to enhance brand awareness, engagement, customer acquisition, and advocacy.

• Act as the internal expert on social media trends and best practices.

• Regularly assess new channels, content formats, and technologies.

• Manage the content calendar across primary social platforms.

• Produce compelling written, visual, and video content.

• Collaborate with internal teams on campaigns and product launches.

• Oversee community engagement and brand discussions.

• Partner with external creative agencies, content creators, legal, and analytics teams.

• Ensure messaging is consistent with broader marketing strategies and adheres to regulatory standards.

⛳️ Requirements

• Bachelor's degree or equivalent professional experience.

• At least 5 years of experience in social media marketing.

• Proven track record in managing paid social media advertising campaigns.

• Demonstrated experience with influencer marketing.

• Excellent copywriting abilities.

• Strong analytical capabilities.

• Exceptional organizational skills.

• Proficient project management skills.

• Experience in insurance, financial services, or other regulated industries is preferred.

• Prior experience developing an influencer marketing program from inception.

• Familiarity with legal and compliance review processes for creative and copy.

🏝️ Benefits

• Health and dental insurance.

• Parental leave.

• 401(k) plan.

• Opportunity for incentives and bonuses.

• Tuition reimbursement.

• Opportunities for career advancement.

• Competitive salary.

• Collaboration with intelligent, creative professionals.

• Equal Opportunity employer dedicated to fostering a diverse workforce.