Social Media Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Design and implement social media strategies that align with client objectives, brand image, and target demographics.

• Develop and oversee content calendars for various client accounts and platforms.

• Craft compelling social media copy, captions, and scripts tailored to diverse audiences and platforms.

• Enhance content for Instagram, Facebook, LinkedIn, and TikTok.

• Investigate social media trends, emerging formats, platform updates, and best practices.

• Track social media performance and key metrics to assess campaign success.

• Analyze data and present actionable insights to boost engagement, reach, audience expansion, and lead generation.

• Modify content and strategies based on performance data and evolving client goals.

• Foster audience engagement and professionally represent client brands across social media platforms.

• Work collaboratively with clients and internal teams to grasp priorities, provide updates, and ensure content aligns with business goals.

• Handle multiple client projects concurrently while upholding quality and meeting deadlines.

⛳️ Requirements

• 1–3 years of professional experience.

• Demonstrated experience in Social Media Marketing and Social Media Optimization (SMO).

• Comprehensive understanding of social media strategy, content development, audience targeting, and platform-specific best practices.

• Exceptional writing abilities for captivating social media content and persuasive scripts.

• Strong communication and interpersonal skills.

• Familiarity with social media analytics and reporting tools.

• Capability to convert data and insights into clear, actionable recommendations.

• Strong organizational capabilities and the ability to manage multiple clients, projects, and deadlines independently.

• Knowledge of Instagram, Facebook, LinkedIn, and TikTok.

• Experience in real estate, professional services, or other client-oriented industries is advantageous.

• Post-secondary education in Marketing, Communications, Digital Media, or a related field, or equivalent hands-on experience.

• Availability to work within Eastern Standard Time (EST).

🏝️ Benefits

• Opportunity for professional growth and development.

• Collaborative and dynamic work environment.

• Flexible work arrangements.

• Engaging projects with diverse clients.