Senior B2B Content and Social Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of AEM's content strategy and editorial calendar to enhance brand visibility and drive demand generation initiatives.

• Create and oversee a robust pipeline of high-quality content, utilizing AI tools for ideation, drafting, editing, and repurposing.

• Develop a systematic approach to convert a single core asset into various formats and channels.

• Collaborate with product marketing, sales teams, and subject matter experts to adapt technical and scientific information for government and enterprise audiences.

• Manage organic social media as a key channel for brand awareness and positioning.

• Direct a cost-effective organic video content strategy utilizing employee- and expert-led videos, screen recordings, and repurposed interviews.

• Implement social SEO strategies and enhance AEM's visibility across LinkedIn and other pertinent platforms.

• Establish and monitor awareness, engagement, and pipeline-influence metrics, reporting on business outcomes.

• Develop and manage target keyword and question strategies for SEO and answer engine optimization.

• Collaborate on onsite content optimization and offsite activities, including Reddit and other community platforms.

• Track AEM and competitors in organic search and AI-generated responses, adjusting strategies as necessary.

• Build and refine an AI-assisted content workflow, encompassing prompting, tooling, and quality control measures.

• Stay updated on AI content and SEO/AEO tools, providing recommendations for enhancements.

• Uphold quality and fact-checking standards for both technical and scientific content.

⛳️ Requirements

• Bachelor's degree or equivalent practical experience.

• Over 8 years of experience in B2B content marketing, with responsibility for a content calendar and demonstrable results.

• Proven experience managing organic social media as a channel for growth or brand awareness.

• Solid SEO knowledge, including keyword research, on-page optimization, and content-driven organic growth.

• Experience with AEO or LLM visibility is highly beneficial.

• Familiarity with offsite, community-driven channels such as Reddit, and the ability to engage authentically.

• Daily hands-on experience with AI tools for writing, editing, research, imagery, or video production.

• Capability to create lightweight video content independently, and secure authentic, credible footage from internal experts.

• Exceptional writing and editing abilities, adapting style and complexity for technical, government, and enterprise audiences.

• Proficiency in analyzing datasets for inclusion in content.

• Public sector experience is a plus.

• Must be eligible to work in the U.S. without company sponsorship, either now or in the future.

• F-1 OPT holders needing H-1B status, TN visa holders, and current H-1B visa holders will not be considered.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• Life insurance

• Short-Term Disability

• Long-Term Disability

• 401k match of up to 3%